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What is Price Matching and How Does It Work?

Customers rely heavily on e-commerce marketplaces and sites that allow them to purchase products at the bottom price. A product’s reasonable price is not enough these days as potential buyers will actually look for cheaper substitutes. That’s the point where the strategy of price matching makes a huge difference for online retailers. But what exactly...

How To Make Your Product Stand Out with 15 Black Friday Strategies in E-commerce

Every year retailers and buyers are impatiently waiting for this special November day – Black Friday. Clients can find discounts for products in literary every category – from electronics, clothes, and toys to tickets or workshops. On the other hand, retailers outdo each other in special offers ideas to reach as many potential clients as...

Women in E-commerce – rising opportunities, challenges, influencers

Women in E-commerce – shattering the glass ceiling To this day the e-commerce branch has been considered the man’s world. Men make up the bulk of most of the rankings and play major roles in e-commerce enterprises. This may come as a surprise, especially since 70-80% of consumers purchasing are women. The problematic aspect of...

Product’s price history – how to check it?

Nowadays prices in e-commerce can change multiple times a day. The main culprit here is the brands that adjust promotional campaigns and change their prices according to current market conditions. That’s what we call Dynamic Pricing. Seasonal and occasional changes are other situations in which prices fluctuate – let’s take Black Friday as an example....

Dynamic pricing tools and it’s implementation

In today’s world of fast-growing e-commerce, it’s easy to fall behind competitors that adapted their businesses better to given circumstances such as trends changes or customers’ expectations. One of the crucial things when it comes to setting up a strategy to always stay ahead is the price. Since the price is so important, it has...

Use 8 Best E-commerce Platforms for 2022 like a Pro

In the recent past, the popularity of online shopping has increased significantly compared to previous years. No wonder with this intensified interest in online purchases, the number of e-sellers also multiplied. However, beginning e-commerce retailers may also find it difficult to choose the best platform that will meet their needs. Among such fierce competition selecting...