Pricing Analyst Position – Roles, Responsibilities, Salary & Useful Tools

Pricing Analysts play a crucial role in creating profitability in the ever-changing field of price strategies. Here, we’re going to examine this job position’s specifics and discuss how Dealavo can support your work as a Pricing Analyst in e-commerce.


Pricing Analysts are pivotal in shaping companies’ pricing strategies. As markets evolve and consumer behaviour shifts, the need for skilled professionals who can navigate complex pricing landscapes becomes increasingly crucial. This article provides a thorough overview of the Pricing Analyst job, outlining its many duties, anticipated salaries, and the essential tools they can use to achieve perfection.

Pricing Analysts are tasked with navigating through complex market dynamics, analysing vast amounts of data, and deciphering intricate pricing trends. Their insights and strategic decisions not only impact a company’s bottom line but also influence its market positioning, brand perception, and long-term sustainability. However, Pricing Analysts can make their work smoother and more efficient with the use of appropriate e-commerce tools, such as Dealavo.

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Case Study with where the Dealavo’s tool increased their ROI to 29%

Role & Responsibilities of Pricing Analysts

Pricing analysts fulfil an important role that includes a wide range of duties essential to the effectiveness of a business’s pricing decisions. Their main goal is to create and implement pricing strategies that maximise profitability while preserving competitiveness by utilising market insights, data analytics, and strategic thinking. Here’s a more detailed description of what Pricing Analysts use to do.

Optimizing Pricing Strategies

Pricing Analysts need to take care of both price strategies optimization and the proper level of competitiveness of their companies. This involves evaluating various pricing models, conducting pricing experiments, and refining pricing structures based on performance metrics and market feedback.

Price Analysts continuously assess the effectiveness of existing pricing strategies and make adjustments to capitalise on opportunities or mitigate risks.

Analyzing Market Trends

In order to be able to go on with their analyses, Price Analysts have to delve deep into market data, consumer behaviour patterns, economic indicators, and industry dynamics.

By identifying trends and patterns, Pricing Analysts can anticipate market shifts, understand consumer preferences, and gauge the competitive landscape. This is crucial for Pricing Analysts to be able to craft efficient pricing strategies and make the right decisions regarding the finances of their businesses.

Monitoring Competitors’ Prices

Another essential responsibility of Pricing Analysts is to closely monitor competitors’ prices. By keeping a watchful eye on competitors’ pricing strategies and product offerings, Pricing Analysts can assess market positioning, identify competitive threats, and make informed decisions about pricing adjustments to maintain or enhance competitiveness.

This is extremely important, but it can be quite bothersome to do. Nevertheless, there are specialised e-commerce tools for price monitoring that can greatly enhance Price Analysts’ work’s efficiency. Tools such as, for example, Dealavo, not only lets one track their competition, but also provide a vast amount of valuable data for making well-informed business decisions.

Pricing Analyst Salary

The salary of Pricing Analysts varies based on several factors, including experience, industry, and geographical location. However, on average, Pricing Analysts command competitive salaries reflective of their analytical skills, strategic acumen, and the value they bring to their organisations through effective pricing strategies.

Looking at Pricing Analyst job offers in the UK, it’s easy to notice that the income here can vary quite a lot. We can find offers with salary ranges from around £30,000 to £50,000 per year (about 38,000-63,000 USD). Pricing Analysts can also be paid differently, depending on where you live and how you work. There are remote Pricing Analyst job offers, too, but the wages there are slightly lower, reaching around £27,000 (and starting at £24,000 or even less). Of course, the closer you get to London, the higher will be the pay rates as well.

An average pay rate for Pricing Analysts in the UK, according to Glassdoor (as of Feb 2024)


According to Glassdoor, an average pay rate for London-based Pricing Analysts circle around £40,000 annually. The peak is at about £49,000-£50,000 and the lowest salary accounts for about £32,000. Another factor worth considering is the size of the company, since the smaller ones will most probably pay less than the larger, better developed businesses.

Pay range for London-based Pricing Analyst jobs in the UK, according to Glassdoor (as of Feb 2024)

Tools for Pricing Analysts

Pricing Analysts rely on a diverse array of tools and technologies to perform their roles effectively, enabling them to analyse complex data, derive actionable insights, and develop strategic pricing recommendations. Those tools range from things like office suites (Google tools, Microsoft Office suite) to competition tracking systems and price monitoring software.

Tools for Data Calculations

Pricing Analysts leverage various software to dissect vast datasets, extract meaningful insights, and identify pricing trends. They rely on a variety of tools to perform complex data calculations, enabling them to make informed pricing decisions.  Advanced statistical software packages, and spreadsheet tools like Microsoft Excel or Google Sheets, are commonly used by Pricing Analysts to perform pricing simulations and generate reports.

Spreadsheets usually offer a set of features that enable one to calculate huge amounts of data at once, and then present the results in various tables, graphs, and other ways of data visualisation.

Analytical Software

Pricing Analysts may also make a good use of advanced analytical tools for e-commerce, such as business intelligence software. These are complex tools that offer a set of features useful for managing and planning pricing strategies, such as:

  • connecting data from different sources,
  • presenting advanced models for further analyses,
  • quick and intuitive data management,
  • automatic extraction of data into several types of detailed reports.

One of such tools is Microsoft Power BI (as in “business intelligence”). It lets one analyse all the data in real time and then easily extract it all into detailed reports for further sharing with the rest of the team.



Price Monitoring and Competition Tracking Tools

Price monitoring and competition tracking tools are paramount of a Pricing Analyst job in e-commerce. It would be difficult otherwise to make appropriate business decisions regarding the company’s finances if one didn’t have access to the current pricing and competition data in this dynamic world of e-commerce.
There are several tools made just for price monitoring that Pricing Analysts can choose from. One of them is Dealavo, an advanced platform for complex pricing automation and competition tracking. Dealavo refreshes its data once per about 30 minutes, which lets you keep a watchful eye on what is actually going on in your section of the market.

price monitoring system
Price monitoring system, source: Price Monitoring Tools


Dealavo as a Key Tool for Pricing Analysts

Dealavo is a revolutionary price monitoring platform designed to revolutionise how Pricing Analysts navigate the intricacies of the market landscape. Our tool offers a comprehensive suite of features tailored to enhance pricing strategies for businesses, making it a perfect companion for Pricing Analysts that seek to maximise profitability through detailed market trends observations and margin optimization.

Dealavo comes to you with features that can be a real game-changer in your Pricing Analyst job. To list just a few of them:

  • Dynamic Pricing – utilises up-to-date market dynamics and predefined pricing rules to adjust prices dynamically, ensuring businesses can respond swiftly to all changes,
  • price tracking with “Wars Module” – quick and easy access to price wars (aggressive competition techniques) data that enable Pricing Analysts to identify unreliable partners,
  • Competitor’s Assortment Report – valuable insights into competitors’ product availability that lets one assess their own pricing strategy’s competitive power,
  • automatic repricing – constant pricing adjustments aimed at maintaining the proper balance between e-store’s profitability and prices’ attractiveness to make your e-commerce business stay competitive throughout various market changes.

Dealavo has real-life experience in boosting companies’ sales with our AI-powered algorithms and high-quality pricing data. One of such examples was a Polish manufacturer of bathroom fittings. With Dealavo AI Profit Optimization, Dealavo has managed to increase the company’s monthly profit by 50%, which translated into more than €18K. You can see the chart below for more detailed results of Dealavo’s work.

Benefits of the implementation of Dealavo AI Profit Optimization on selected product groups. (Day 0 is the day of the implementation). Source:


Case Study:

Within the changing landscape of e-commerce, what seemed nearly impossible a few years back, is actually quite doable nowadays. This is where the case study of comes in. It’s one of the Polish shops that operates in the heavy industry market, selling construction and building equipment. It’s also part of the Krawczyk Group, a Polish distributor of a range of equipment and appliances for home and for business that collaborates with both Polish and non-Polish brands, such as Bosch, Kärcher, Gardena, Husqvarna, and many more. came to Dealavo with a task to help them increase their competitiveness in the e-commerce marketplace since they encountered more challenges with the expansion of their product selection. E-commerce has changed since the year when started selling their construction equipment online, and so has the customers’ demands towards such products. sells both directly on their website, and across several popular marketplaces, such as Amazon, Allegro, or Google Shopping. With repricing capabilities and the possibility to integrate Dealavo with Magento 2 e-stores, Dealavo enabled to boost their sales significantly. Our extensive reports and flexible, customisable automatic pricing features let to keep up the pace of the changing e-commerce world instead of falling behind the competition.


In conclusion, the role of Pricing Analyst is pivotal in shaping companies’ pricing strategies and driving profitability. With their ability to anticipate market changes, analyse competitor pricing, and optimise pricing strategies, Pricing Analysts play a crucial role in helping businesses navigate complex market dynamics and achieve sustainable growth

With the use of advanced tools for automated pricing management, such as Dealavo, Pricing Analysts can greatly enhance their efficiency. You can check out Dealavo yourself, since we offer a free 7-day trial version for those wishing to test our tool. Request a demo and see if Dealavo has what it takes to support you in your job.