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Discover the Best Offline Price Monitoring Tools

Whether you run an online store or a brick-and-mortar business, you usually compete with all retail businesses – both online and offline. That said, if you want to be successful in this competition, you need to have access to pricing information coming from both online and offline channels. That’s what offline price monitoring is all...

Inventory turnover rate and goods rotation: fast-moving and slow-moving items – Why are some of your products not selling?

Are you scratching your head, wondering why some of your products are not selling? If so, you may want to look into how quickly goods move from the warehouse and forecourt shelves in inventory turnover. The faster goods move off shelves, the higher the profits can be, while slow-moving items can have a significantly detrimental...

Should your offer always be the cheapest? The pros and cons of a low-price strategy in e-commerce

The e-commerce landscape is becoming increasingly saturated, and competition amongst online retailers is intensifying. Companies are looking for novel ways to stand out from the crowd, differentiate their brand, and attract customers. One of the key approaches many have embarked on is reducing prices across their product ranges in order to increase sales by appealing...

Optimizing Google Shopping Ads – 10 Ways You Need to Know

As an eCommerce store owner or a digital marketer, you should know the importance of advertising your products on Google. Optimizing Google Shopping Ads is an excellent way to increase visibility, get higher click-through rates, and ultimately drive more sales of the products you want to advertise. Here, we’ll show you how to optimize Google...

Price monitoring, dynamic pricing and repricing on Zalando: How to monitor your competitors’ prices on this e-commerce platform?

Zalando is a leading e-commerce platform that offers an extensive selection of fashion, footwear, and lifestyle products. With its growing customer base and advanced technology solutions, Zalando is quickly becoming one of the most popular e-commerce stores in Europe. Therefore Zalando marketplace is becoming a highly competitive space where businesses are constantly looking for ways...

E-commerce in the age of AI: Sales Automation Guide

Artificial Intelligence is not only a trendy buzzword on everyone’s lips lately but – above all – an effective solution for many industries, including e-commerce. How can you use this fascinating technology to grow sales? With AI-driven technologies, you can achieve much more efficient and successful e-commerce sales. In this post, we’ll look at the...

Sustainability in e-commerce: 5 eco-tips for your online store

According to the latest reports, over 50% of digital consumers in Europe are concerned about the environmental impact of online shopping. Regardless of whether the topic of ecology is something that takes your mind or something rather irrelevant – this is a number that we should not ignore. So what’s the idea of ​​sustainable development...

price-skimmingprice-skimming

Price skimming – a strategy for innovative brands

What do you think about lowering prices instead of increasing them? This is what price skimming is all about. Companies that create innovative products, in most cases, initially set high prices for them when they are introduced to the market for the first time, and then, as their products become outdated or replaced, gradually lower…

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Best Price Tracking Excel Templates for E-shops

A price comparison template is something that everyone may benefit from. It’s helpful both when you look for the best price of a given product online or you run an e-commerce store and you want to compare your competitors’ prices. Excel Price Tracking Template might be a great way to clearly report all the relevant…

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Free shipping – how to use it to increase online shop’s earnings?

Customers are more and more used to free shipping. The reason is the popularity of such programs as Amazon Prime or Walmart+. Some of the online shops implement it as well – to attract more customers but also to increase the average order value (AOV). Is it worth it for an online shop to offer…

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E-shop in 5 days – how to really quickly act upon the crisis?

  The COVID-19 pandemic, which caused the global economic crisis, is forcing companies from various industries to implement new sales techniques to maintain customer relationships. Today, based on the experience that we gained during the lockdown, we can observe that it was also an opportunity to broaden and change the approach to business. And although…

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price-skimmingprice-skimming

Price skimming – a strategy for innovative brands

What do you think about lowering prices instead of increasing them? This is what price skimming is all about. Companies that create innovative products, in most cases, initially set high prices for them when they are introduced to the market for the first time, and then, as their products become outdated or replaced, gradually lower…

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Best Retail Conferences you have to attend in 2023

Conferences and summits are a great way to stay abreast of the latest updates in the e-commerce industry. It’s important these days as technology speeds up and consumer expectations increase each day. Even now, when the most difficult years of the Covid-19 pandemic seem to be overcome, many conferences still happen in the digital format….

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omnichannel toolsomnichannel tools

Best Omnichannel Tools for Your Brand you need to know in 2023

Today’s customers are highly varied in how they shop, choose products and decide whether they want to buy stuff from one company or the other one. The more technology advances, the more picky buyers get and expect retailers to offer more and react faster to their needs. These days every point of contact that customers…

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Best Price Monitoring Software – Your Key To Success in E-commerce

Choosing the right price tracking software can be a challenging task – both for online shops and for brands. That’s why in this article we will present you with a list of the most important functionalities which a price monitoring tool should have and a list of the top price tracking software. WHAT IS PRICE MONITORING SOFTWARE Price monitoring software is…

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