E-commerce businesses are facing increasingly complex and competitive markets, making it essential to have the right tools in place to optimize operations and stay ahead of the competition. Automation is a powerful way to streamline processes, reduce costs, and increase efficiency, freeing up time and resources to focus on growth and customer satisfaction. In this...
Discount Pricing Strategy – why should you implement Discount Pricing in your shop?
Category: Pricing strategies
Are you struggling to increase sales and maximize revenue? Discount pricing can be a powerful tool when used strategically, allowing retailers to attract new customers, boost customer loyalty, reduce inventory levels, or promote seasonal events. In this blog post, we’ll explore how to create an effective discount pricing strategy for your business that will help...
Top Ecommerce Trends 2023. What can we expect in the e-commerce industry this year?
Category: E-commerce
As a business involved in the ecommerce industry, it’s important to stay ahead of new trends and technologies that are constantly evolving. Such transformations can enable businesses to increase their reach, grow customer loyalty, enhance customer experience, and boost their bottom line. In this article, we will explore some of the top emerging trends in...
How can price monitoring software help you save big on your e-commerce purchases?
Category: E-commerce
Purchasing products and supplies for a business can be a costly and time-consuming process. With the rise of e-commerce, it has become easier than ever to compare prices and find the best deals, but with so many options available, it can be overwhelming. That is where price monitoring software comes in. In this article, we...
Customer loyalty in your e-commerce – how to do it
Category: E-commerce marketing
This article was created in collaboration with the iCEA Group. Keeping a customer on your site is a big challenge for e-commerce owners. In spite of appearances, your contact with them does not end when they make a purchase. Investing in building consumer loyalty will certainly pay off for you and result in the success...
How to increase your sales on Amazon?
According to statistics, Amazon is now the world’s largest online store, reaching users from almost 20 countries on five different continents. It constantly expands to new markets and develops a network of logistics centers, which means great business opportunities for sellers. Such potential, however, must be associated with numerous challenges, including, for example, strong competition...
Price automation – does automated price change improve ROAS?
Category: Pricing strategies
Adequate pricing is one of the main challenges for retailers. This task is even more complex when we take e-commerce under consideration. Indeed, the e-commerce industry is the most dynamic business branch we’ve ever encountered. Rapid changes that we can observe in this industry make improving ROAS even more difficult. However, is there a method...
Price Monitoring Software for the Australian market
Category: E-commerce
Australia is in the eleventh place when it comes to the e-commerce markets in the world, and its revenue is predicted to reach USD 25.7 billion in 2020 and USD 32.3 billion by 2024. This impressive figure is set to continue growing as many notable brands are adopting pricing strategies that incorporate pricing software and pricing monitoring...
Price Monitoring Software for the US market
Category: E-commerce management
Price monitoring tools are invaluable to any pricing strategy. By tracking pricing data, businesses can identify pricing trends, and adjust their pricing accordingly to maximize revenue. Market numbers show that using price monitoring tools can result in an average increase of 11% in pricing optimization and a reduction of up to 22% in market pricing....
Competitive Intelligence Tools in a nutshell – all you need to know about Competitive Intelligence but were afraid to ask
Category: E-commerce marketing
Competition is a core of every industry – you like it or not. As there are more and more emerging opportunities, for example – in the e-commerce field – the competition is becoming fierce. Therefore, business owners are looking for solutions they may use to outperform their competitors. That’s where competitive intelligence comes in handy....
