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Optimizing Google Shopping Ads – 10 Ways You Need to Know

As an eCommerce store owner or a digital marketer, you should know the importance of advertising your products on Google. Optimizing Google Shopping Ads is an excellent way to increase visibility, get higher click-through rates, and ultimately drive more sales of the products you want to advertise. Here, we’ll show you how to optimize Google...

Price monitoring and repricing on Zalando: How to monitor your competitors’ prices on this e-commerce platform?

Zalando is a leading e-commerce platform that offers an extensive selection of fashion, footwear, and lifestyle products. With its growing customer base and advanced technology solutions, Zalando is quickly becoming one of the most popular e-commerce stores in Europe. Therefore Zalando marketplace is becoming a highly competitive space where businesses are constantly looking for ways...

E-commerce in the age of AI: Sales Automation Guide

Artificial Intelligence is not only a trendy buzzword on everyone’s lips lately but – above all – an effective solution for many industries, including e-commerce. How can you use this fascinating technology to grow sales? With AI-driven technologies, you can achieve much more efficient and successful e-commerce sales. In this post, we’ll look at the...

Sustainability in e-commerce: 5 eco-tips for your online store

According to the latest reports, over 50% of digital consumers in Europe are concerned about the environmental impact of online shopping. Regardless of whether the topic of ecology is something that takes your mind or something rather irrelevant – this is a number that we should not ignore. So what’s the idea of ​​sustainable development...

How to get Competitive Pricing? Use the power of Competitive Pricing Analysis

Many brands and e-commerce stores know how important pricing is to their success – it’s both tricky and critical. To maximize profits, they use price optimization techniques like competitive pricing analysis. But what exactly does that mean? You’ll find out from our article! Keep on reading! What is Competitive Pricing? Competitive pricing analysis is a...

The Complete Guide to Dynamic Pricing

Dynamic pricing is a strategy that has become increasingly popular in recent years, especially in the e-commerce industry. It involves adjusting the price of a product or service in real-time based on various factors such as demand, supply, seasonality, and customer behavior. Dynamic pricing can help businesses maximize their revenue and profitability by ensuring that...

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Discount Pricing Strategy – why should you implement Discount Pricing in your shop?

Are you struggling to increase sales and maximize revenue? Discount pricing can be a powerful tool when used strategically, allowing retailers to attract new customers, boost customer loyalty, reduce inventory levels, or promote seasonal events. In this blog post, we’ll explore how to create an effective discount pricing strategy for your business that will help…

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Competitive Intelligence Tools in a nutshell – all you need to know about Competitive Intelligence but were afraid to ask

Competition is a core of every industry – you like it or not. As there are more and more emerging opportunities, for example – in the e-commerce field – the competition is becoming fierce. Therefore, business owners are looking for solutions they may use to outperform their competitors. That’s where competitive intelligence comes in handy….

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Dynamic pricing tools and it’s implementation

In today’s world of fast-growing e-commerce, it’s easy to fall behind competitors that adapted their businesses better to given circumstances such as trends changes or customers’ expectations. One of the crucial things when it comes to setting up a strategy to always stay ahead is the price. Since the price is so important, it has…

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Keep your prices competitive with expert tips on competitor price monitoring

The continuous development of e-commerce means that sellers have to face increasing competition. In order to stand out from the crowd, they reach for various types of pricing strategies that allow them to adjust their offers to the current market situation. In this guide, we will present you with the most important expert tips on…

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5 Google Ads Tools to Automate Your Campaigns

With competition in the ecommerce space growing fiercer each day, it’s essential to ensure that your campaigns reach the right audiences. Therefore, it’s good to get familiar with a variety of innovative tools and features to help automate and scale your campaigns with maximum efficiency. In this guide, we’ll discuss five key Google Ads tools…

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5 useful tools for cross-border expansion in e-commerce

E-commerce is one of the sectors that flourish in the Covid-19 pandemic and there is nothing to indicate that this trend should stop soon. The situation looks similar in different countries. And that’s why more and more online retailers think about cross-border expansion, which is relatively easy in e-commerce. Which tool will help you achieve…

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