This article was created in cooperation with Xanevo. Whether we like it or not, in our increasingly digital age, the mountains of content online businesses need to produce continue to reach new heights. But you’re rolling out products for a new season, and you’re committed anyway! You have your product pages set up, your images...
Mobile Search Bar
Category: E-commerce management
This article was created in cooperation with Luigi’s Box Mobile devices have become one of the most used devices nowadays. Everyone is constantly communicating or looking for information. Search is a fundamental part of mobile activity, and many apps are used mostly for searching. While searching, users prefer less effort and quick and easy access....
What is price scraping and how does it work?
Category: Pricing strategies
Today, everything that happens online, including the e-commerce world, is based on data. From that point of view, each store is nothing but a huge data repository. And when it comes to online trade, one of the most important types of data that sellers are interested in are prices. And that’s how we get to...
How to Win the Amazon Buy Box
Those who approach eCommerce want to give themselves the best chance at competing. If you are one of those people, you need to focus on winning the Amazon buy box. Below, we will explore what a buy box is and how you can effectively win it. What is the Amazon Buy Box? The Amazon Buy...
Why should you sell on Ebay? A step-by-step guide
With over 150 million active users, Ebay is still one of the biggest marketplaces[1] and the largest auction website. Therefore, it’s also a good place for your offer. In this article, we are going to show you how to start selling on Ebay. We will also provide you with some additional tools that can facilitate...
Selling on Facebook Marketplace – a beginners guide
Mark Zuckerberg’s social media platform knows how to exploit the potential of its massive user base. One of the ways to provide users all over the world with useful features is called Facebook Marketplace. Through it, everyone, even individuals, can buy and sell items and rent apartments and houses. In this blog post, we will...
Behavioral economics in e-commerce marketing. What is it? How can you use it?
Category: E-commerce, E-commerce marketing
Do economics and psychology have anything in common? As it turns out, yes! Behavioral economics is a discipline of knowledge that tries to find answers to questions about our purchasing decisions. To be more precise – why are they irrational sometimes? Of course, such knowledge can be extremely useful for every entrepreneur. In this article,...
Margin and mark-up – what are they and how do they differ?
Category: Pricing strategies
When setting a pricing strategy, both online shops and manufacturers usually consider a target or a minimum margin level. For manufacturers, the reference point is then the production costs incurred, for the online shop – the purchase price. E-shops using automatic price management (dynamic pricing) often use a certain level of margin as a boundary...
PriceGrid Alternatives – checking another price tracking tool
Category: Pricing strategies
Staying in touch with current trends in the market is crucial in every business. If you’re looking for a price monitoring software that allows you to learn about a variety of features, look no further! In this article, we’re going to compare PriceGrid vs Dealavo. Dealavo focuses on providing price monitoring software as well as...
Why should you sell on Amazon? A step-by-step guide
With over 200 million people using their services and over 12 million products listed[1], Amazon is one of the biggest online marketplaces ever. Selling here means getting access to a vast, international group of potential customers, no matter where you are or what types of products you sell. That’s why today, we’re going to tell...