Other people’s opinions play a significant role when it comes to the decisions we make every day. It’s the same in the e-commerce world, where so-called social proof frequently constitutes a strong argument when deciding on where to place an order. Today, we will think about the ways to take care of social proof in...
Author: Aleksandra Holownia
How to increase AOV in your online store
Category: E-commerce management
How to increase AOV in an online store? – It’s by far one of the most important questions in every e-commerce business. AOV stands for average order value, and as you already know from our article about KPIs in e-commerce, it’s a critical indicator of your store’s condition. In this article, we are going to...
Merchandising for e-commerce
Category: E-commerce marketing
Today, with so much revenue generated online, e-commerce companies are discovering ways to grow sales by making strategic visual decisions beyond designing a clean and responsive website. As an online store owner, you’re probably thinking about how e-commerce merchandising exactly works and why it’s so important to use it in your store. Merchandising helps guide...
The Ultimate Guide To 5 BEST PROMOTION STRATEGIES FOR E-COMMERCE
Category: E-commerce marketing
On our blog, we frequently talk about diverse pricing strategies and channels where you should offer your products. The ultimate goal is always the same – to sell more. And today, we want to talk to you exactly about increasing sales. We have made a list of five strategies that will help you get more...
Everyday Low Prices vs High-Low – what are EDLP and HL pricing strategies?
Category: Pricing strategies
Everyday Low Prices and High-low are two popular pricing strategies used in retail. How to recognize which one a particular shop follows? Which one can bring better results? How to make sure the chosen strategy is implemented successfully? Check our article to understand the differences between the EDLP and HL strategies! Pricing strategies in retail...
Facebook Shops: A new player in the global e-commerce market
Not that long after Google had launched their Shopping service, Facebook saw the opportunity in conquering the global e-commerce market and tried to fight with Amazon for at least a piece of the e-commerce cake. In 2020, Mark Zuckerberg’s platform announced a new feature – Facebook Shops. It is a fully configurable e-commerce interface that...
How to start an online store?
Category: E-commerce management
Every month, the e-commerce sector rapidly grows and attracts more entrepreneurs lured by a low entry threshold and a relatively straightforward business model. However, the way to build a successful online store is not always that simple. You have to keep several crucial elements in mind and carefully pick the tools you are going to...
Sales automation in a webshop
Category: E-commerce management
Technology enables the automation of many repetitive and time-consuming processes in business. Today, it’s hard to imagine manually checking the same data in multiple sources every day or sending emails about the order status to every shopper. Automation of such processes guarantees: Time savings – thanks to automation, employees can spend more time on tasks...
Where do online shoppers look for product inspiration? Best ways to drive traffic to your online store
Category: E-commerce
When you sell online, you need to understand your customers. Where do they look for product inspiration and information? What is the most effective triggering factor to making the purchase? The latest report “The Behavior of Online Shoppers Survey 2021” prepared by Epinion and iPaper gives some interesting insights about customers’ online behavior, preferences and...
The bundle pricing strategy
Category: Pricing strategies
Selling more than one product at once can be profitable for both parties. You, as a seller, have the possibility to increase the average order value (AOV). Your customer, on the other hand, pays less for shipping and gets a discounted price. This is what bundle pricing is all about. Today, we want to show...