Dealavo Blog

Author: Aleksandra Holownia

Pricing trends in the electronics & household appliances e-commerce market: Interview with Jakub Kot, CEO at Dealavo

This interview is part of the report “Trends in the electronics and household appliances e-commerce market“.  Over the last few years, you had a chance to discuss the pricing topics with representatives of several industries. Have you noticed anything particular about the companies offering electronics or household appliances? Are their pricing needs somehow different?  Jakub...

Effective sales promotions for e-commerce

Sales promotions can be very effective when it comes to increasing sales and customer engagement in your online store. However, as always, you should start with a well-thought-out strategy. What should you remember about when it comes to sales promotions? What techniques can you use? And what mistakes should you avoid? That’s what we are...

The People You Need to Take Your E-Commerce Business to New Heights

Guest post written by Carlota Preston COVID-19 has changed the way we work and live, with our increasingly digital lifestyles likely to remain the status quo. As a result, many industries have had to accelerate their digital presence rapidly, with TechCrunch finding that COVID-19 accelerated the consumer shift to e-commerce by over 5 years. Consequently,...

Product codes: EAN code/International Article Number, GTIN code, ASIN code, ISBN code – what are they?

In e-commerce and retail, products that come from a manufacturer are usually equipped with unique product codes. Their role is to help stores, distributors, and wholesalers identify specific merchandise correctly. Although the most popular product code is  EAN, there are also others that you should be aware of. In this article, we will tackle the...

Empik marketplace: What do you need to know about it?

Marketplaces are undoubtedly more and more popular, and this trend is clearly visible all over the world, including Poland. We wrote a lot about it in our article about marketplaces and auction websites. The popularity of this business model caused many companies to build their own marketplaces. Empik, a Polish commercial chain selling books, international...

Social proof – trust that helps you grow sales

Other people’s opinions play a significant role when it comes to the decisions we make every day. It’s the same in the e-commerce world, where so-called social proof frequently constitutes a strong argument when deciding on where to place an order. Today, we will think about the ways to take care of social proof in...

How to increase AOV in your online store

How to increase AOV in an online store? – It’s by far one of the most important questions in every e-commerce business. AOV stands for average order value, and as you already know from our article about KPIs in e-commerce, it’s a critical indicator of your store’s condition. In this article, we are going to...