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Reverse image search and its role in e-commerce
The popularization of reverse image search has significantly influenced the behavior of online store customers in recent years. Understanding this technology and its connection with big data allows marketers and online store owners to develop their businesses. What is Reverse Image Search? Reverse image search is a technology that involves searching for photos and graphics…
A Few Steps to the Success of Your E-shop: How to Effectively Launch a Product in a New Market
Contrary to popular belief, launching a product in a new market can be defined, planned, and implemented much more quickly and effectively than we might think. It is important to approach this process methodically and have the right tools to maintain full control. This article is based on the presentation “How to Manage Pricing to…
Premium pricing in e-commerce: Key strategies and examples
It has long been known that premium brands and their target audiences differ from other groups. Crafting the right strategy to appeal to these consumers is a significant challenge, as is monitoring the competition in this luxury, competitive market. So, what is a premium pricing strategy in e-commerce? Let’s take a closer look. Premium Pricing:…