Choosing the right price tracking software can be a challenging task – both for online shops and for brands. That’s why in this article we will present you with a list of the most important functionalities which a price monitoring tool should have and a list of the top price tracking software. WHAT IS PRICE MONITORING SOFTWARE Price monitoring software is...
Wiser Solutions alternative: choose the best price monitoring software
Category: Pricing strategies
In today’s e-commerce world, new competitors are entering the market every day. It’s getting harder to stay unique and offer your clients the best quality at the best price alongside. That’s why price tracking software is a must-have in today’s e-commerce world. More data about competitors and their prices mean more room for improvement in...
Omnia Dynamic Pricing Alternative: choose the best price tracking software
Category: Pricing strategies
If you once started improving your company, you already know that there is always room for it. In the e-commerce industry not only how much you improve matters, but also how quickly you do it. See, getting ahead of your competitors is important, but knowing how to do it fast and smooth is undeniably key....
Defining and Increasing Customer Lifetime Value
Category: E-commerce
There are two extremes in marketing – aspiring artists who sincerely believe the product they promote has the potential to change the world and number-driven realists focused on ROI and conversions. As in every field, the key to success lies somewhere in the middle. True heroes know when to allow their creative genius to take...
How to create a landing page that converts?
Category: E-commerce marketing
In general, landing pages have but one purpose – to sell or to encourage users to take a specific action. To achieve this goal, they have to be user-friendly, designed with current trends and copywriting guidelines in mind, and concise. In this article, we will show you how to design a landing page that will...
Google Shopping Ads – how to promote your products in Google?
If you’ve read our article about Google Shopping, you surely came across Google Shopping Ads. Today, we are going to take a closer look at them. If you run an online store and you want to flourish in Google, you should think about incorporating them into your performance marketing strategy. What do you need to...
What is influencer marketing and how to use it to develop e-commerce business?
Category: E-commerce marketing
If you’re looking for non-standard ways to develop your e-commerce business, you should think about influencer marketing. Granted, this technique can be expensive, but if it’s conducted properly, the results can be worth far more. In this article, we’re going to talk about influencer marketing – why you should be interested in this strategy and...
Omnibus directive – how does it impact pricing strategies and promotions?
Category: Pricing strategies
On 27 November 2019, the Directive (EU) 2019/2161, more commonly known as the omnibus directive, was published. And, since it has just been transposed into national laws and must be applied by May, 2022, we decided to take a quick look at the most important changes that this new law introduces. Long story short –...
ROPO (Research online, Purchase offline) & Reverse ROPO and their implications for retailers
Category: E-commerce
Access to information about product prices, reviews and specifications has never been as easy as it is today. Almost no customer leaves his home today without a smartphone in his pocket, ready to quickly check information about product offers on the internet. What are the ROPO & reverse ROPO effects? Where do customers look for...
Brand identity online – what it is and why do you need it?
Category: E-commerce marketing
No matter what you do, your company needs a brand identity. This way, you can distinguish yourself from competitors and communicate your values and mission. But what exactly is brand identity? And why do you need it? Does it have anything to do with pricing? That’s what we’re going to talk about in this blog...