Many people are used to post-Christmas promotions. This year, customers were hoping to take advantage of them primarily in online stores. But it turns out that consumers who were planning to buy popular products at the beginning of January were more likely to encounter price hikes instead of promotions. This year Dealavo once again cooperated...
The older, the cheaper? Not necessarily. We will try to find out how long manufacturers keep the price of electronics high.
Category: E-commerce pricing trends, Pricing strategies
The prices of electronic goods are frequently overestimated when they appear on the market for the first time. The manufacturers are aware that the greatest fans, so-called early adopters, are willing to pay a lot only to get the latest model of their device first. Then, the prices start to fall gradually, and you can...
Price monitoring in the Consumer Electronics industry
Category: Pricing strategies
In this article, you will find tips on how to use price tracking software in a booming consumer electronics industry. You will find insights for online shops which want to stay competitive on the fast growing market We will cover the following topics: What are the characteristics of the consumer electronics market? Why are price...
“It will be cheaper soon…”- Does the price of the previous model always drop after the premiere of a new product version?
Category: E-commerce, E-commerce pricing trends
A premiere of a new iPhone is for some people like a holiday. Long lines of biggest fans wait in front of shops wanting to be the one who has the newest device on the day of release. For the last few years, new iPhones are released systematically, once per year, which causes old versions...
Price monitoring on Idealo – how to do it?
As the e-commerce industry develops globally, more and more customers shop online on different platforms. That is why the price tracking on the most important European platforms is the key to success in online sales. One of the most important platforms for the western Europe e-commerce market is Idealo. How to effectively monitor prices on...
Hairdressing at home during the COVID lockdown. How has it impacted the prices of hair clippers?
Category: E-commerce, E-commerce pricing trends
The outbreak of the COVID pandemic had an impact on almost every sector of the economy. The way and frequency with which the consumers were using some of the services changed as well. Examples of such services include hairdressing, because hair salons were closed in many countries. While it clearly had a negative impact on...
Monitors getting more expensive, headphones getting cheaper. How are prices changing during a pandemic? Part 2
Category: E-commerce, E-commerce pricing trends
Due to the current situation connected to the pandemic of Covid-19, many people had to start working remotely. This caused an increase in sales of office supplies. Did the increased demand influence the price level of these products? In the first part of the article, we analyzed the prices of monitors, laser printers, and headphones....
Monitors getting more expensive, headphones getting cheaper. How are prices changing during a pandemic?
Category: E-commerce, E-commerce pricing trends
During Covid-19, the lives of many people have changed a lot. Due to restrictions, they had to work from home and create their small home offices there. It became such a standard that, as recent research has shown, 80% of U.S. workers would not accept a new job position if it doesn’t offer a flexible...
Summarising Black Friday – what strategy was adopted by the e-commerce sector?
Category: E-commerce, Pricing strategies
Black Friday generates high e-commerce traffic each year. The customers are hoping for good discounts, and online shops expect high profits due to the increased demand. Did the prices on the market actually decrease on 27 November? What strategy was adopted by e-commerce companies? This year, Deloitte has once again worked together with Dealavo to...
How to increase sales at an online store? 7 methods to improve the conversion rate
Category: E-commerce, E-commerce management
The conversion rate is one of the most important indicators for an e-commerce seller. It is the percentage of users who have made a purchase out of all the people who have visited the website of the store. For instance, if the website is visited by 1000 Internet users, and 50 of them place an...