Pricing in online retail – when is it key? An interview with Francesco Donato
Prices influence the strategy and the image of the company as well as its profit margin. That’s why it’s usually treated as a key element of the…
Stay up to date with the latest insights on pricing strategies, e-commerce trends, and competitive intelligence.
Stay up to date with the latest insights on pricing strategies, e-commerce trends, and competitive intelligence.
Prices influence the strategy and the image of the company as well as its profit margin. That’s why it’s usually treated as a key element of the…
Today, we want to show you two approaches to setting the perfect product price that work opposite to value-based pricing or cost-plus pricing. In target return and…
Attracting a customer is a large part of success in retail. Led by this assumption, some companies decided to go with something called loss leader pricing. It’s…
Customers are more and more used to free shipping. The reason is the popularity of such programs as Amazon Prime or Walmart+. Some of the online shops…
This article was created in collaboration with targetbay.com. Cart abandonment is an obvious scenario when it comes to eCommerce. It happens very often and it has now…
We all observe the shift towards digital in retail but there are still several challenges that it doesn’t cope with. Why is virtual shopping not ready yet…
For the past years, the D2C (direct to consumer) sales model has been gaining popularity – more and more manufacturers have decided to open their own branded…
Agata Mossop, VP Channel Development at Lenbrook International, shares her insights on how to build a distribution network suitable for a particular brand, combine the direct-to-consumer approach…
In the e-commerce and retail world, pricing is one of the most significant elements of your business. After all, you have to ensure that your profits are…