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Is Google Shopping the best price comparison website? – Find Google Shopping alternatives for your Internet shop

Google Shopping is probably the world’s most popular product search and comparison tool. According to Google’s official data, people use their comparison service more than a billion times a day. That’s surely an impressive number, but what about other similar websites out there? Let’s have a look! It might seem that Google Shopping dominates this...

Discover the Best Offline Price Monitoring Tools

Whether you run an online store or a brick-and-mortar business, you usually compete with all retail businesses – both online and offline. That said, if you want to be successful in this competition, you need to have access to pricing information coming from both online and offline channels. That’s what offline price monitoring is all...

Inventory turnover rate and goods rotation: fast-moving and slow-moving items – Why are some of your products not selling?

Are you scratching your head, wondering why some of your products are not selling? If so, you may want to look into how quickly goods move from the warehouse and forecourt shelves in inventory turnover. The faster goods move off shelves, the higher the profits can be, while slow-moving items can have a significantly detrimental...

Should your offer always be the cheapest? The pros and cons of a low-price strategy in e-commerce

The e-commerce landscape is becoming increasingly saturated, and competition amongst online retailers is intensifying. Companies are looking for novel ways to stand out from the crowd, differentiate their brand, and attract customers. One of the key approaches many have embarked on is reducing prices across their product ranges in order to increase sales by appealing...

Optimizing Google Shopping Ads – 10 Ways You Need to Know

As an eCommerce store owner or a digital marketer, you should know the importance of advertising your products on Google. Optimizing Google Shopping Ads is an excellent way to increase visibility, get higher click-through rates, and ultimately drive more sales of the products you want to advertise. Here, we’ll show you how to optimize Google...

Price monitoring, dynamic pricing and repricing on Zalando: How to monitor your competitors’ prices on this e-commerce platform?

Zalando is a leading e-commerce platform that offers an extensive selection of fashion, footwear, and lifestyle products. With its growing customer base and advanced technology solutions, Zalando is quickly becoming one of the most popular e-commerce stores in Europe. Therefore Zalando marketplace is becoming a highly competitive space where businesses are constantly looking for ways...

Keep your prices competitive with expert tips on competitor price monitoring

The continuous development of e-commerce means that sellers have to face increasing competition. In order to stand out from the crowd, they reach for various types of pricing strategies that allow them to adjust their offers to the current market situation. In this guide, we will present you with the most important expert tips on…

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Amazon vs. eBay — which marketplace to choose?

Running sales activities in the modern e-commerce market requires entrepreneurs to use an omnichannel strategy. It consists in being present in several channels at the same time. In addition to their own online stores, sellers use, for example, marketplaces — such as Amazon or eBay. Which of these platforms is more powerful and useful? Let’s…

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Best Repricing Strategies for your internet shop

Nowadays, all e-commerce retailers must stay competitive in any given circumstance. Without that, with the number of potential competitors, it would be impossible to win customers and answer their needs. What does it mean to stay competitive? Well, it means a lot of things, but it means having your prices set the way customers want…

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5 Google Ads Tools to Automate Your Campaigns

With competition in the ecommerce space growing fiercer each day, it’s essential to ensure that your campaigns reach the right audiences. Therefore, it’s good to get familiar with a variety of innovative tools and features to help automate and scale your campaigns with maximum efficiency. In this guide, we’ll discuss five key Google Ads tools…

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Google Shopping Best Practices

Google Shopping allows retailers to display their offers and connect with potential customers by providing information such as product descriptions, prices, and images. Sellers can use it by creating a Merchant Center account and uploading their product feed. This enables their goods to be displayed on Google Shopping when users search for relevant keywords. To…

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Competition on Google Shopping vs Ceneo: Dealavo Report

Ceneo and Google Shopping are undoubtedly one of the most popular e-commerce platforms in Poland. In the past, retailers focused primarily on making their products available on Ceneo – this was because of the high popularity of the Polish comparison platform with the consumers. Nowadays, however, it has become common to check out offers on…

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