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How to set up an effective pricing strategy in online retail? Interview with Dr. Markus Husemann-Kopetzky

“Without discussing pricing performance among the top-level managers, required actions to steer pricing do not become salient” – says Dr. Markus Husemann-Kopetzky, an expert in pricing. In the exclusive interview for Dealavo, he explains how to initiate, set up and evaluate the pricing strategy in online retail. He shares information about the most relevant psychological...

Heureka Marketplace – What Should You Know About This Czech E-commerce Platform?

Heureka serves as a vital link between retailers and consumers. Whether you’re an experienced online merchant or a newcomer to the world of e-commerce, this guide will equip you with valuable insights to thrive on Heureka, a leading Czech Rebuplic e-commerce marketplace. Over the past decade, the Czech e-commerce market has seen remarkable growth, driven...

The European Expansion Accelerator: What is the newest Amazon expansion solution and how it works?

The days of relying on domestic markets for ecommerce growth are coming to a close. As online shopping becomes commonplace, companies looking to stay ahead of the competition must begin strategically expanding their operations into new international territories. Amazon, one of the true innovators in this field, has recently unveiled its European Expansion Accelerator program...

How One-Click Ordering Can Boost Sales: Strategies and Tips for E-commerce Stores

One powerful tool that has revolutionized the way customers make purchases is one-click buying. This innovative feature allows customers to complete their transactions with a single click, eliminating unnecessary steps and streamlining the purchasing journey. Here, we are going to go through such issues as: Last but not least, we will also cover the successful...

Rising Manufacturers’ Prices Got You Worried? Try These 5 Strategies for Retail Success

Inflation, rising manufacturers’ prices, and higher costs of almost every product and service – that’s the current business landscape in the majority of countries. How can you, as a retailer, respond? What can you do to cope with ever-increasing prices? We’ve listed five strategies that will help you maintain your income without rising prices significantly....

Competitive Intelligence Tools in a nutshell – all you need to know about Competitive Intelligence but were afraid to ask

Competition is a core of every industry – you like it or not. As there are more and more emerging opportunities, for example – in the e-commerce field – the competition is becoming fierce. Therefore, business owners are looking for solutions they may use to outperform their competitors. That’s where competitive intelligence comes in handy….

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Building a Stable Ecommerce Checkout Workflow (And How to Do it)

The success of an ecommerce business relies on its user experience. You could have a great product. You could have a top new business team generating outbound leads. But it all falls apart if your ecommerce site fails to meet customer expectations.  A lot of a user’s impression of your site is determined by its…

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3 Ways Dynamic E-Commerce Pricing Can Become Your Secret Weapon To Increasing Profits

We are living in an era in which data and proper technology play a huge role in determining the success of e-commerce retailers. With the structured data and the right usage of technology, e-commerce directors can overcome their most challenging steps while making the right pricing decisions, such as competitive pricing, market-oriented pricing, and customer-based…

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How to sell luxury products? An interview with Wojciech Kopciewski

What do customers who buy luxury products pay attention to? How to make sure to not only offer the thing itself but also the story behind it? What to analyse to ensure the appropriate positioning of a luxury brand? These questions will be answered by Wojciech Kopciewski, co-owner of Artebrands. Aleksandra Hołownia, Dealavo: Artebrands is a…

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Maciej Wilczyński - Valueships, Stanversity, interviewMaciej Wilczyński - Valueships, Stanversity, interview

“Pricing is still regarded as a hot potato by many companies” – interview with Maciej Wilczyński, CEO of Valueships.

Which products in online shops should be discounted? Why do 70% of shops participate in price wars? Why do sellers rely on marketplaces so much? How did Porsche use value-added pricing and how did Slack benefit from user-based pricing? These questions will be answered by Maciej Wilczyński – the CEO of Valueships and lecturer at…

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What is the future of retail and why do we still shop locally? Interview with Karsten Holdorf (gap intelligence)

We all observe the shift towards digital in retail but there are still several challenges that it doesn’t cope with. Why is virtual shopping not ready yet to replace analog shopping for high-priced products? What was the impact of the pandemic on purchasing behavior at local stores? Karsten Holdorf, Managing Director at gap intelligence GmbH,…

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