Trying to get ahead of your competition by lowering prices can be effective short-term, but in the long run, it’s a bad decision for you, and in fact, for the whole market. Thankfully, there are other ways to get ahead and outrun other competitors in your sector. And that’s what we want to discuss in...
Repricing Guide: What it Means, How it Works
Category: Pricing strategies
Are you confused about what repricing actually is? Do you know how it works and the implications of using a repricing strategy in your business? Don’t worry–we understand this can be tricky to wrap your head around. That’s why we’re here to remove all the mystery surrounding repricing and explain precisely what it means and...
How to Increase Your Distribution Scope: A Guide for E-commerce Retailers and Manufacturers
Category: Distribution
Product distribution plays a crucial role in determining the success of retailers and manufacturers in today’s e-commerce world. Here, we will try to cover the key strategies that will expand your product distribution in e-commerce and maximize your growth potential. Source: https://neilpatel.com/blog/distribution-channels/ A well-structured distribution scope is the key to unlocking potential growth, extending market...
Understanding Dynamic Pricing: A Comprehensive Guide
Category: Pricing strategies
The need for dynamic pricing has become increasingly important as online shoppers now have access to abundant information and expect more personalized experiences. With proper implementation, dynamic pricing can be an effective way to optimize margins and increase sales, but it requires a deep understanding of market dynamics and consumer behavior. In this comprehensive guide,...
Managing Product Returns in E-commerce: Best Practices for Minimizing Returns and Maximizing Recovery
Category: E-commerce management
Efficiently managing product returns is crucial for several reasons. First and foremost, it directly influences customer satisfaction and loyalty. What’s more, In a highly saturated e-commerce market, customers are spoiled for choice, and businesses that prioritize customer-centric return policies and recovery strategies stand out from the crowd. Source: https://customerthink.com/is-your-return-policy-seamless-customer-centric/ In this text, we will explore...
How to set up an effective pricing strategy in online retail? Interview with Dr. Markus Husemann-Kopetzky
Category: Pricing strategies
“Without discussing pricing performance among the top-level managers, required actions to steer pricing do not become salient” – says Dr. Markus Husemann-Kopetzky, an expert in pricing. In the exclusive interview for Dealavo, he explains how to initiate, set up and evaluate the pricing strategy in online retail. He shares information about the most relevant psychological...
Heureka Marketplace – What Should You Know About This Czech E-commerce Platform?
Heureka serves as a vital link between retailers and consumers. Whether you’re an experienced online merchant or a newcomer to the world of e-commerce, this guide will equip you with valuable insights to thrive on Heureka, a leading Czech Rebuplic e-commerce marketplace. Over the past decade, the Czech e-commerce market has seen remarkable growth, driven...
Allegro.cz – get ready to sell in the Czech Republic
In the previous article on our blog, we talked about cross-border sales and how Allegro can help you reach more customers within the European Union. Today, we want to focus strictly on one European market – the Czech Republic, frequently referred to as Czechia. Allegro understands the potential of this market and wants to help...
The European Expansion Accelerator: What is the newest Amazon expansion solution and how it works?
The days of relying on domestic markets for ecommerce growth are coming to a close. As online shopping becomes commonplace, companies looking to stay ahead of the competition must begin strategically expanding their operations into new international territories. Amazon, one of the true innovators in this field, has recently unveiled its European Expansion Accelerator program...
Trimming the Budget: 7 Practical Ways to Reduce Store Expenses
Category: Pricing strategies
Are you running your online shop and wondering how to reduce the cost of your business? There are several ways to do this. In the following article, we present the most effective methods to reduce the costs of an online store. The importance of cost reduction in e-commerce Optimizing operating costs is one of the...
