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Fixed Costs vs. Variable Costs – How to Optimize Them in E-commerce?

In the dynamic realm of e-commerce, mastering cost optimization is a game-changer for businesses seeking growth and competitiveness. Fixed and variable costs can influence businesses’ profitability and market standing. We’ll try to uncover the secrets of cost optimization in e-commerce, and explain how it can propel your business toward greater profitability and success. In this...

Repricing Guide: What it Means, How it Works

Are you confused about what repricing actually is? Do you know how it works and the implications of using a repricing strategy in your business? Don’t worry–we understand this can be tricky to wrap your head around. That’s why we’re here to remove all the mystery surrounding repricing and explain precisely what it means and...

How to Increase Your Distribution Scope: A Guide for E-commerce Retailers and Manufacturers

Product distribution plays a crucial role in determining the success of retailers and manufacturers in today’s e-commerce world. Here, we will try to cover the key strategies that will expand your product distribution in e-commerce and maximize your growth potential. Source: https://neilpatel.com/blog/distribution-channels/ A well-structured distribution scope is the key to unlocking potential growth, extending market...

Understanding Dynamic Pricing: A Comprehensive Guide

The need for dynamic pricing has become increasingly important as online shoppers now have access to abundant information and expect more personalized experiences. With proper implementation, dynamic pricing can be an effective way to optimize margins and increase sales, but it requires a deep understanding of market dynamics and consumer behavior. In this comprehensive guide,...

Managing Product Returns in E-commerce: Best Practices for Minimizing Returns and Maximizing Recovery

Efficiently managing product returns is crucial for several reasons. First and foremost, it directly influences customer satisfaction and loyalty. What’s more, In a highly saturated e-commerce market, customers are spoiled for choice, and businesses that prioritize customer-centric return policies and recovery strategies stand out from the crowd. Source: https://customerthink.com/is-your-return-policy-seamless-customer-centric/ In this text, we will explore...

How to set up an effective pricing strategy in online retail? Interview with Dr. Markus Husemann-Kopetzky

“Without discussing pricing performance among the top-level managers, required actions to steer pricing do not become salient” – says Dr. Markus Husemann-Kopetzky, an expert in pricing. In the exclusive interview for Dealavo, he explains how to initiate, set up and evaluate the pricing strategy in online retail. He shares information about the most relevant psychological...

Heureka Marketplace – What Should You Know About This Czech E-commerce Platform?

Heureka serves as a vital link between retailers and consumers. Whether you’re an experienced online merchant or a newcomer to the world of e-commerce, this guide will equip you with valuable insights to thrive on Heureka, a leading Czech Rebuplic e-commerce marketplace. Over the past decade, the Czech e-commerce market has seen remarkable growth, driven...

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Price skimming – a strategy for innovative brands

What do you think about lowering prices instead of increasing them? This is what price skimming is all about. Companies that create innovative products, in most cases, initially set high prices for them when they are introduced to the market for the first time, and then, as their products become outdated or replaced, gradually lower…

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Allegro.cz – get ready to sell in the Czech Republic

In the previous article on our blog, we talked about cross-border sales and how Allegro can help you reach more customers within the European Union. Today, we want to focus strictly on one European market – the Czech Republic, frequently referred to as Czechia. Allegro understands the potential of this market and wants to help…

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How to sell abroad (in the EU) with Allegro

Although Allegro is a typically Polish marketplace, it’s growing rapidly across European Union. Recently, Allegro introduced several features and services for sellers making it much easier for them to offer their products also in English and ship them to 24 European countries. If that’s your goal too – read on, because, in this post, we’ll…

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5 useful tools for cross-border expansion in e-commerce

E-commerce is one of the sectors that flourish in the Covid-19 pandemic and there is nothing to indicate that this trend should stop soon. The situation looks similar in different countries. And that’s why more and more online retailers think about cross-border expansion, which is relatively easy in e-commerce. Which tool will help you achieve…

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price-skimmingprice-skimming

Price skimming – a strategy for innovative brands

What do you think about lowering prices instead of increasing them? This is what price skimming is all about. Companies that create innovative products, in most cases, initially set high prices for them when they are introduced to the market for the first time, and then, as their products become outdated or replaced, gradually lower…

Read more

Competitive Pricing Analysis – stay ahead of your competitors

Successful pricing results from many different factors – the quality of your products, your market positioning, and the prices your competitors offer. Competitive pricing analysis can help you understand what can be done to ensure the highest possible profit. This is one of our platform’s features, and that’s what we want to discuss in this…

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Amazon vs. eBay — which marketplace to choose?

Running sales activities in the modern e-commerce market requires entrepreneurs to use an omnichannel strategy. It consists in being present in several channels at the same time. In addition to their own online stores, sellers use, for example, marketplaces — such as Amazon or eBay. Which of these platforms is more powerful and useful? Let’s…

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Best Price Monitoring Software – Your Key To Success in E-commerce

Choosing the right price tracking software can be a challenging task – both for online shops and for brands. That’s why in this article we will present you with a list of the most important functionalities which a price monitoring tool should have and a list of the top price tracking software. WHAT IS PRICE MONITORING SOFTWARE Price monitoring software is…

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