When we think about the rising e-commerce popularity, electronics and home appliances are usually one of the first product categories that cross our minds. In many countries, electronics & media account for the biggest amount of product sales. At the same time, with the increasing product choice, many customers use price comparison websites and marketplaces to simplify the purchasing process.

This report is aimed at analyzing the product choice, price level and competitors across different countries, marketplaces and price comparison websites. 

From the report “Trends in the electronics and household appliances e-commerce market” you can learn about the trends in the UK, Germany, France, Poland, Italy and the Netherlands. You will find answers for such questions as:

• Which marketplaces offer the lowest prices? 
• On which marketplaces and price comparison websites is competition the fiercest? 
• Which marketplaces are easiest to stand out on? Where is the product choice currently the lowest?
• Which online stores offer the biggest amount of electronics & household appliances products and which ones have the most competitive prices? 

… and more.

Our analysis included: 

• 6 countries - UK, Germany, France, Poland, Italy and the Netherlands 
• 18 e-commerce websites (i.a. Amazon, Idealo, Google Shopping and more), 
• 30,000 products 
• and over 4 million offers. 

Some of the analyzed stores were:

• UK: Bigamart, Sotel Electronics, SmartTeck, Quzo, Inandout Distribution, Hard Disk Direct, Giftenza, ECPROF, Dusky Blues, Tinkerer and more. 
• Germany: Proshop, Jacob Elektronik, Alternate, Computeruniverse, Günstige Elektrogeräte, mac-port, Galaxus, Alza, Saturn, Foto PR and more. 
• France: Sotel, Stortle, Cdiscount, ManoMano, MAXIBURO, Bruneau, Conforama, Grooves-inc, Welcome Office, Electro AMOMP
• Poland: RTV Euro AGD, Media Expert, OleOle!, ELECTRO.pl, Avans, al.to, X-kom, net-s, BestMicro, Tri-Elektro and more. 
• Italy: Trippodo, BPM Power, ESUS IT, GoEstro, AS-Discount, Sotel, Eeeshop, Galador, Canon Italy, Opendeel and more. 
• The Netherlands: Begin.nl, MyMedia, BCC.nl, Allaz, Tiptopdeal, Onlinehandelshuis, Kabelmaxx, Unlimited Cellular, Twaiko, Azerty and more.

Table of contents: 

1. About the report: Electronics and household appliances in e-commerce.
2. Italian electronics and Household appliances market. (Product choice, Price trends, Offer quantity, Lowest price, Average price, Competition, Price dynamics)
3. Top online stores in Italy.
4. French electronics and Household appliances market. (Product choice, Price trends, Offer quantity, Lowest price, Average price, Competition, Price dynamics)
5. Top online stores in France.
6. Dutch electronics and Household appliances market. (Product choice, Price trends, Offer quantity, Lowest price, Average price, Competition, Price dynamics)
7. Top online stores in the Netherlands.
8. Polish electronics and Household appliances market. (Product choice, Price trends, Offer quantity, Lowest price, Average price, Competition, Price dynamics)
9. Top online stores in Poland.
10. German electronics and Household appliances market. (Product choice, Price trends, Offer quantity, Lowest price, Average price, Competition, Price dynamics)
11. Top online stores in Germany.
12. British electronics and Household appliances market. (Product choice, Price trends, Offer quantity, Lowest price, Average price, Competition, Price dynamics)
13. Top online stores in the United Kingdom.
14. Comments from the rewarded stores (i.a. Marcin Witkowski from x-kom, Alessandro Cocco from Galagross, Christian Matenaers from Zoro, Patryk Borkiewicz from BestMicro, Raghib Maqsood from ECPROF and more!)
15. Pricing trends in the electronics & household appliances e-commerce market: Interview with Jakub Kot, CEO at Dealavo

See the original version on dealavo.com