Preventing offer comparability
Promoting a product and its price positioning on the market may prove the effectiveness of a brand manager or extend the list of their worries. The access…
Stay up to date with the latest insights on pricing strategies, e-commerce trends, and competitive intelligence.
Stay up to date with the latest insights on pricing strategies, e-commerce trends, and competitive intelligence.
Promoting a product and its price positioning on the market may prove the effectiveness of a brand manager or extend the list of their worries. The access…
Experts are raving about omnichannel, but there are many places where the omnichannel strategy, which consists of synergy between the sales and communication channels, is not being…
Is there a way to manage your portfolio so that it’s not boring for consumers, doesn’t fuel competition among your clients and is relatively resistant to a…
Some types of tasks in the work of a brand manager cannot be avoided and sooner or later will have to be faced. Everyone knows well how…
The concept of having a conversation with computers is not new. It has been imagined by visionary sci-fi authors years ago with humans talking to smart machines…
Price testing is definitely one of the most difficult projects you can undertake. Those who have tried partisan ways on the principle of “I’ll change the price…
It is not a secret anymore that Amazon is dominating e-commerce today. Checking Amazon first is a very normal behavior of a regular online shopper. The stats…
If there’s one thing you can be certain about in the online world, it’s the sales boost on special days. Why? Because shoppers are actively looking to…
Management of MAP (Minimum Advertised Prices) and MSRP (Manufacturer’s Suggested Retail Price) is becoming more and more important for brands. According to the research, the typical brand…
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