Cooperation with distributors involves challenging them to achieve greater efficiency. The benefits of having an effective network of distributors are obvious. Motivated customers generate more turnover than uninvolved dealers, increasing brand coverage, sales-driven production and innovation, and value to consumers. What can be done to make the brand’s cooperation with the distributor efficient and satisfying...
Preventing offer comparability
Category: E-commerce, E-commerce management
Promoting a product and its price positioning on the market may prove the effectiveness of a brand manager or extend the list of their worries. The access to comparison websites, which every Internet user has, tempts e-shops to compete with prices and can generate problems such as lowering margins or even price wars. How to...
Price Monitoring Platform – must have for omnichannel
Category: E-commerce, E-commerce management, Pricing strategies
Experts are raving about omnichannel, but there are many places where the omnichannel strategy, which consists of synergy between the sales and communication channels, is not being applied efficiently. The channels should be regarded as a system through which a consumer can smoothly pass, at a pace appropriate for their needs and shopping preferences. It...
How to fight price erosion – re-launches and offer updates
Category: Distribution, E-commerce, Pricing strategies
Is there a way to manage your portfolio so that it’s not boring for consumers, doesn’t fuel competition among your clients and is relatively resistant to a phenomenon called price erosion? Absolutely! Of course, we are talking about re-launches, i.e. an economically affordable strategy occurring in various configurations. If you feel that your product is good...
How to fight price erosion – selective distribution strategy
Category: Distribution, E-commerce
Some types of tasks in the work of a brand manager cannot be avoided and sooner or later will have to be faced. Everyone knows well how time-consuming some activities are, for example, preparing a quarterly report or creating a price strategy recommendation. Of course, both examples are under your complete control. With the right...
Voice search in eCommerce – future or sci-fi?
Category: E-commerce
The concept of having a conversation with computers is not new. It has been imagined by visionary sci-fi authors years ago with humans talking to smart machines naturally and even with some touches of humor. For example: computers in Star Trek or droids of Star Wars. We were all amazed by these dreamy interactions at...
Safe testing of pricing strategies
Category: E-commerce, Pricing strategies
Price testing is definitely one of the most difficult projects you can undertake. Those who have tried partisan ways on the principle of “I’ll change the price and see what will happen” quickly found out that it is 100% effective but only as far as “seeing what will happen” goes. Increasing the revenues or building...
Surival kit for brands in the age of Amazon
It is not a secret anymore that Amazon is dominating e-commerce today. Checking Amazon first is a very normal behavior of a regular online shopper. The stats show that 44% of all product searches, start on Amazon. Also, Amazon covers 43% of all U.S. online retail sales. If you are a brand, now more than...
The most important shopping days and how to benefit from them
Category: E-commerce, Pricing strategies
If there’s one thing you can be certain about in the online world, it’s the sales boost on special days. Why? Because shoppers are actively looking to find the best deals and spend their hard earned cash. The very first thing you need to do if you are a brand, retailer or manufacturer is to...
The Ultimate Guide to MAP/MSRP Monitoring
Category: Distribution, E-commerce, Pricing strategies
Management of MAP (Minimum Advertised Prices) and MSRP (Manufacturer’s Suggested Retail Price) is becoming more and more important for brands. According to the research, the typical brand that has many different online distributors, faced with price violations among 23% of all products. This is not all. The average price drop on products is 17% below...