Zalando is a leading e-commerce platform that offers an extensive selection of fashion, footwear, and lifestyle products. With its growing customer base and advanced technology solutions, Zalando is quickly becoming one of the most popular e-commerce stores in Europe. Therefore Zalando marketplace is becoming a highly competitive space where businesses are constantly looking for ways...
Author: Agnieszka Łepkowska
Competitive Pricing Analysis – stay ahead of your competitors
Category: E-commerce pricing trends
Successful pricing results from many different factors – the quality of your products, your market positioning, and the prices your competitors offer. Competitive pricing analysis can help you understand what can be done to ensure the highest possible profit. This is one of our platform’s features, and that’s what we want to discuss in this...
E-commerce in the age of AI: Sales Automation Guide
Category: E-commerce
Artificial Intelligence is not only a trendy buzzword on everyone’s lips lately but – above all – an effective solution for many industries, including e-commerce. How can you use this fascinating technology to grow sales? With AI-driven technologies, you can achieve much more efficient and successful e-commerce sales. In this post, we’ll look at the...
Sustainability in e-commerce: 5 eco-tips for your online store
Category: E-commerce
According to the latest reports, over 50% of digital consumers in Europe are concerned about the environmental impact of online shopping. Regardless of whether the topic of ecology is something that takes your mind or something rather irrelevant – this is a number that we should not ignore. So what’s the idea of sustainable development...
Keep your prices competitive with expert tips on competitor price monitoring
Category: Pricing strategies
The continuous development of e-commerce means that sellers have to face increasing competition. In order to stand out from the crowd, they reach for various types of pricing strategies that allow them to adjust their offers to the current market situation. In this guide, we will present you with the most important expert tips on...
How to get Competitive Pricing? Use the power of Competitive Pricing Analysis
Category: Pricing strategies
Many brands and e-commerce stores know how important pricing is to their success – it’s both tricky and critical. To maximize profits, they use price optimization techniques like competitive pricing analysis. But what exactly does that mean? You’ll find out from our article! Keep on reading! What is Competitive Pricing? Competitive pricing analysis is a...
The Complete Guide to Dynamic Pricing
Category: Pricing strategies
Dynamic pricing is a strategy that has become increasingly popular in recent years, especially in the e-commerce industry. It involves adjusting the price of a product or service in real-time based on various factors such as demand, supply, seasonality, and customer behavior. Dynamic pricing can help businesses maximize their revenue and profitability by ensuring that...
The Ultimate Guide to Using Google Shopping Tools for Professionals
How can you sell more, faster, and more effectively nowadays? The answer is simple – through the Internet. The Internet is full of all kinds of sales platforms, but Google Shopping leads the market and attracts the largest audience on each side – both online store owners/sellers and buyers. So, if you want your business...
What is Dynamic Pricing and Why You Should Care About It
Category: Pricing strategies
The success of retailers and manufacturers today is highly dependent on their ability to stay ahead of the competition. In order to do that, understanding pricing strategies is essential. One of the most influential and beneficial techniques for influencing customers’ buying behavior is dynamic pricing. This type of pricing acts as a tool for companies...
How to Prepare Your WooCommerce Store for International Sales
Category: E-commerce
With the growth of e-commerce and the increasing globalization of business, expanding your online store’s reach to a global audience has become more important than ever. However, entering international markets requires careful planning and preparation. In this article, we will discuss the key steps you need to take to adjust your WooCommerce store for international...
