Adequate pricing is one of the main challenges for retailers. This task is even more complex when we take e-commerce under consideration. Indeed, the e-commerce industry is the most dynamic business branch we’ve ever encountered. Rapid changes that we can observe in this industry make improving ROAS even more difficult. However, is there a method...
Author: Agnieszka Łepkowska
Competitive Intelligence Tools in a nutshell – all you need to know about Competitive Intelligence but were afraid to ask
Category: E-commerce marketing
Competition is a core of every industry – you like it or not. As there are more and more emerging opportunities, for example – in the e-commerce field – the competition is becoming fierce. Therefore, business owners are looking for solutions they may use to outperform their competitors. That’s where competitive intelligence comes in handy....
How to spy on your competitors? – Find out which methods and tools will help you outsmart the competition
Category: E-commerce
Competitive spying often arouses controversy. Many retailers wonder whether such practices are legal and ethical, and what is a balance between benefits and losses when spying on competitors. Hopefully, nowadays there are more and more sources you can use to gain data about your competitors’ strategies without violating any rules. In this article, we’ll show...
What is and how to benefit from pricing consultancy?
Category: Pricing strategies
Do you always know how much to charge for your products or services? Or perhaps you operate in a very dynamic sector, like e-commerce, and you perfectly realize prices are never stable. Pricing consultancy is a service that can help you make the most of your products’ prices and maximize profit in given market conditions....
Pricing strategies for retailers and manufacturers – find the one for you and increase profits
Category: News and press releases, Pricing strategies
What’s the core of every business? Maybe a product or marketing campaigns that will boost your sales and attract a new audience? Well, of course, they have a great impact on your results, yet one of the crucial business elements is pricing. As commerce along with the e-commerce industry has become an extremely competitive landscape,...
Promotional pricing – an incredibly easy method that will boost your sales
Category: Pricing strategies
Promotions are loved by everyone. On the one hand, vendors find them handy to attract new customers. On the other hand, buyers often search for special offers and indulge themselves with shopping sprees. Nowadays, retailers may find various kinds of promotion tactics, but in this article, we’d like to focus on one of them –...
Pricing in Google Shopping – price tracking, alerts, and price history
According to the latest research, Google Shopping has 1.2 billion searches monthly. This enormous number makes the platform one of the most popular and reliable compare engines worldwide. That’s why we decided to once again take a closer look at Google Shopping, this time focusing on its pricing, alert features as well as price history....
How to increase your Google Shopping Campaign by 29% in one month, and outsmart competitors? Adrenaline.pl case.
Category: News and press releases
Adrenaline.pl is an online sports shop, also running a chain of brick-and-mortar shops under the names of Nike & Adidas throughout Poland. Their assortment includes not only sportswear, running shoes, or sports gear but also street fashion in the broad sense. Adrenaline.pl places importance on high-quality products. Within their offer, one may find clothing made...
The ultimate guide to Competitive Pricing – definition, advantages, and disadvantages
Category: E-commerce management
Product pricing is one of the toughest and at the same time one of the most crucial aspects of business operations – both to brands and e-stores. Price optimization and smart price management are the factors that actually make a great difference in terms of profit and revenues generated by companies. We can reach out for various pricing...
Market Research Software for e-commerce That Can Help Your Business Grow
Category: E-commerce pricing trends
Have you ever wondered how to find a competitive advantage for your e-commerce business? Finding new consumers or launching new products may seem easy, but when it comes to practice – you just need to be unique. Distinctive offer is straightforward when your e-store delivers niche products. However, as e-commerce is growing rapidly, the competition...