Dynamic pricing has become an increasingly important tool for ecommerce companies and retailers to maximize their profits. By being able to change a product’s price in real-time, businesses can make sure that they stay competitive, attract more buyers, and increase their sales. In this blog post, we’ll look at what dynamic pricing is precisely and...
Author: Agnieszka Łepkowska
5 Google Ads Tools to Automate Your Campaigns
Category: E-commerce marketing
With competition in the ecommerce space growing fiercer each day, it’s essential to ensure that your campaigns reach the right audiences. Therefore, it’s good to get familiar with a variety of innovative tools and features to help automate and scale your campaigns with maximum efficiency. In this guide, we’ll discuss five key Google Ads tools...
Google Shopping Best Practices
Google Shopping allows retailers to display their offers and connect with potential customers by providing information such as product descriptions, prices, and images. Sellers can use it by creating a Merchant Center account and uploading their product feed. This enables their goods to be displayed on Google Shopping when users search for relevant keywords. To...
Amazon vs. eBay — which marketplace to choose?
Running sales activities in the modern e-commerce market requires entrepreneurs to use an omnichannel strategy. It consists in being present in several channels at the same time. In addition to their own online stores, sellers use, for example, marketplaces — such as Amazon or eBay. Which of these platforms is more powerful and useful? Let’s...
Decoy Pricing Strategy – how can you increase sales volume and boost your profits with a Decoy Effect?
Category: Pricing strategies
Pricing strategies are used in many areas to influence customers’ purchasing decisions. The Decoy Pricing Strategy is particularly effective and can lead to success in e-commerce. In this article, we explain what the Decoy Effect is, the benefits of this pricing, and how Dealavo can help you monitor your prices to best implement your pricing...
Top 5 Internet Store Automation Tools
Category: E-commerce management
E-commerce businesses are facing increasingly complex and competitive markets, making it essential to have the right tools in place to optimize operations and stay ahead of the competition. Automation is a powerful way to streamline processes, reduce costs, and increase efficiency, freeing up time and resources to focus on growth and customer satisfaction. In this...
Discount Pricing Strategy – why should you implement Discount Pricing in your shop?
Category: Pricing strategies
Are you struggling to increase sales and maximize revenue? Discount pricing can be a powerful tool when used strategically, allowing retailers to attract new customers, boost customer loyalty, reduce inventory levels, or promote seasonal events. In this blog post, we’ll explore how to create an effective discount pricing strategy for your business that will help...
Top Ecommerce Trends 2023. What can we expect in the e-commerce industry this year?
Category: E-commerce
As a business involved in the ecommerce industry, it’s important to stay ahead of new trends and technologies that are constantly evolving. Such transformations can enable businesses to increase their reach, grow customer loyalty, enhance customer experience, and boost their bottom line. In this article, we will explore some of the top emerging trends in...
How can price monitoring software help you save big on your e-commerce purchases?
Category: E-commerce
Purchasing products and supplies for a business can be a costly and time-consuming process. With the rise of e-commerce, it has become easier than ever to compare prices and find the best deals, but with so many options available, it can be overwhelming. That is where price monitoring software comes in. In this article, we...
How to increase your sales on Amazon?
According to statistics, Amazon is now the world’s largest online store, reaching users from almost 20 countries on five different continents. It constantly expands to new markets and develops a network of logistics centers, which means great business opportunities for sellers. Such potential, however, must be associated with numerous challenges, including, for example, strong competition...
