Initially, Amazon was a platform available only in the US. Gradually, however, it started to become a strong player also on the European markets. In January 2021, it arrived in Poland, and, as of 27 January, it enables account registration at sell.amazon.pl. The Seller Central Poland panel is also available to sellers. This is a...
Author: Aleksandra Holownia
Price monitoring in the FMCG (CPG) industry
Category: E-commerce
In this article, you will find tips on how to use price tracking software in the FMCG (Grocery) industry. You will find insights for online shops which want to stay competitive on this market. We will cover the following topics: What are the characteristics of the FMCG (grocery) market? What are the challenges related to...
Amazon launch in Poland – entrepreneurs can already register their accounts
Amazon’s entry into the Polish market had been anticipated for a few months already – this intensified in November 2020, when InPost extended its cooperation with Amazon. Today, on the 27th of January 2021, Amazon made it possible to register accounts in Polish on sell.amazon.pl in preparation for the, already official, launch of the...
Price monitoring in the Health & beauty industry
Category: E-commerce
In this article, you will find tips on how to use price tracking software in the Health & beauty industry. You will find insights for online shops which want to stay competitive on this market. We will cover the following topics: What are the characteristics of the health & beauty market? What are the...
New Year’s sales? Price hikes instead of promotions.
Category: E-commerce, E-commerce pricing trends
Many people are used to post-Christmas promotions. This year, customers were hoping to take advantage of them primarily in online stores. But it turns out that consumers who were planning to buy popular products at the beginning of January were more likely to encounter price hikes instead of promotions. This year Dealavo once again cooperated...
Price monitoring in the Consumer Electronics industry
Category: Pricing strategies
In this article, you will find tips on how to use price tracking software in a booming consumer electronics industry. You will find insights for online shops which want to stay competitive on the fast growing market We will cover the following topics: What are the characteristics of the consumer electronics market? Why are price...
Price monitoring on Idealo – how to do it?
As the e-commerce industry develops globally, more and more customers shop online on different platforms. That is why the price tracking on the most important European platforms is the key to success in online sales. One of the most important platforms for the western Europe e-commerce market is Idealo. How to effectively monitor prices on...
Hairdressing at home during the COVID lockdown. How has it impacted the prices of hair clippers?
Category: E-commerce, E-commerce pricing trends
The outbreak of the COVID pandemic had an impact on almost every sector of the economy. The way and frequency with which the consumers were using some of the services changed as well. Examples of such services include hairdressing, because hair salons were closed in many countries. While it clearly had a negative impact on...
Summarising Black Friday – what strategy was adopted by the e-commerce sector?
Category: E-commerce, Pricing strategies
Black Friday generates high e-commerce traffic each year. The customers are hoping for good discounts, and online shops expect high profits due to the increased demand. Did the prices on the market actually decrease on 27 November? What strategy was adopted by e-commerce companies? This year, Deloitte has once again worked together with Dealavo to...
How to check your price positioning in comparison with competitors?
Category: Pricing strategies
Pricing strategy is one of the most important and, at the same time, most difficult decisions to be made by every seller. Whether your business operates offline or online, price is always an important factor contributing to successful sales. How, then, should you select the right pricing strategy? Why should you check how your...