What is penetration pricing?
Penetration pricing is one of the most effective pricing strategies that allows companies all over the world to maintain a leadership position in their sectors. In this…
Stay up to date with the latest insights on pricing strategies, e-commerce trends, and competitive intelligence.
Stay up to date with the latest insights on pricing strategies, e-commerce trends, and competitive intelligence.
Penetration pricing is one of the most effective pricing strategies that allows companies all over the world to maintain a leadership position in their sectors. In this…
Currently, most online shops sell and promote their products not only on their own websites but also in many other channels. Frequent platforms include Amazon, eBay, Google…
We entitled this blog post “Psychological pricing – HOW does it work?” for a reason. Today, no one doubts that diverse psychological pricing strategies do work and…
Ceneo and Google Shopping are undoubtedly one of the most popular e-commerce platforms in Poland. In the past, retailers focused primarily on making their products available on…
How to effectively attract customers to an online shop? This is a question frequently asked by many e-commerce sellers. Generating site traffic is not enough. To turn…
If you’ve ever looked for a specific product in Google, you certainly saw the Google Shopping ads presented in the SERP (Search Engine Result Page). Google Shopping…
Ceneo is a Polish price comparison website that allows online stores to present their offer to millions of customers. On the other hand – it allows the…
If you analyze pricing strategies in e-commerce, you can discover some trends. Certain brands are always the cheapest on the market, while others tend to reduce the…
In February, the new leader of the B2C E-commerce Index of the United Nations Conference on Trade and Development was announced. Every year, several factors are measured…
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