On our blog you will find the latest information: publications and reports on price monitoring, competition monitoring, pricing strategies, e-commerce and Business Intelligence.
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Will price testing annoy customers? Pricing strategy testing
A well-optimized pricing strategy doesn’t have to be a minefield, yet the decision to change e-commerce prices still feels like a game of Russian roulette for many companies. Silence falls over the conference room, and the same paralyzing question pops into the minds of managers (perhaps including yours): “What if customers get angry?” It’s a…
Repricing AI – smart pricing strategy by Dealavo
The rapid pace of change in e-commerce makes pricing strategy one of the most critical drivers of competitive advantage. Today’s consumers compare prices across multiple channels at once, and even a difference of just a few percent can determine where they decide to buy. For many online stores, this means constant market monitoring and reacting…
How to use price monitoring data to build better promotions
Promotions are no longer just seasonal tactics, they’re strategic levers that define success in today’s e-commerce and retail landscape. Whether you’re a marketplace seller trying to edge out competitors, a category manager optimizing seasonal offers, or a marketing team launching a new product, effective promotions can significantly influence buying decisions. However, despite their importance, many…
