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Private Label Panel

Do you offer private label products? Do you want to know which products you are competing with and monitor your competitors’ activities in real time?

Our Private Label Panel is just what you are looking for!

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Why is it worth it?

With the Private Label Panel, you get the opportunity to compare seemingly incomparable products. Our panel provides you with a full market overview of the products with which you can potentially compete.

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You have the opportunity for better price positioning and competitive analysis of strengths and weaknesses

You do not need to have unique product codes to compare with competitors

Eliminate the need to check products by specification and images – automation comes to the rescue

You get an easy-to-use panel where you can ultimately decide for yourself whether the indicated matches are correct

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How does the Private Label Panel work?

Using advanced artificial intelligence, we have created a panel in which we analyse the assortment on your chosen pages. Thanks to our algorithms, which look at the products in detail, we are able to identify those that are highly likely to be a match for your offer.

Practical use case

For one of our clients offering private label sports equipment, we implemented a Private Label Panel. The client wanted to know exactly what products it was competing with on popular marketplaces to better understand the choices of potential customers.

In an easy-to-use panel, the shop owner can compare their products with similar items offered by competitors and sold through selected channels, such as women’s ski helmets.

Algorithms analyse the customer’s product to generate a list of similar products from the competition. The next step is to adjust the price manually or set the conditions to update it automatically. It’s really simple.

Find out more

The Private Label Panel is a solution for those who:

decide on product purchases
manage the product groups concerned
set product prices
are responsible for online sales
are responsible for technological development

Frequently asked questions

  • Private labels (store brands)- are products made to order for a particular shop. They can be outsourced to various manufacturers, but are entirely distributed and controlled by the outsourcers. Examples of private label can be found in most discount stores in Poland.

  • All you need to do is provide us with a list of the products for which we are to find matches along with their specifications (dedicated to each market you want us to investigate) and indicate the platforms where we are to look for matches.

  • In any marketplace! We can check marketplaces, comparison sites as well as individual sites of your competitors.

  • No. The indicated products do not have to have EAN codes. Our advanced algorithms will analyse various parameters such as images, descriptions, prices, technical aspects, based on which we will generate a list of likely matches.

  • Dealavo will compile a list of likely matches for you, which our system will indicate based on analysis, but ultimately it is you as the expert who decides with a single click whether this is indeed the product you are competing with. We will then start monitoring it for you.

  • In the panel, you can act as a team. Each user has his or her own account and the actions of individuals are recorded in logs. What’s more, you do not pay for each user individually.

  • We will adjust the frequency of updates to suit your needs. By default it is set to once a week, but if you wish to change this, we can tailor the panel to your expectations.

  • Products in the panel receive labels. If a product has been verified by you, it will be given the label ‘Approved’. If, on the other hand, we detect another product that is potentially a match to yours when updating the data, it will be given the label ‘New’.

  • No. You can easily filter out own-brand products in the system.

  • No. Access to the Custom Brand Panel is online, as is the entire Dealavo system. Simply log in from any device to access the tool.

  • The Private Label Panel is a custom product prepared for each individual customer. If you are interested in our solution, please fill in the form below. We will get back to you within 30 minutes to find out exactly what your needs are and assess how we can help.

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