Best Amazon Product Research Tools you need to check
- 17 October 2022
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Currently, Amazon claims around 50% of entire U.S. e-commerce sales. The e-commerce dominance of Amazon creates enormous traffic and also inspires trust in customers. Buyers are more willing to purchase items from a recognizable platform that provides fraud protection. That attracts more and more retailers to kickstart their e-commerce business there. However, here arises a question – what to sell on Amazon, and how to gain profit? The truth is in this saturated marketplace finding a niche is a challenge. However, there are methods to discover trends and product ideas. In this article, we’d like to bring up the topic of Amazon product research. Would you like to find out more? Check out our blog post.
What is Amazon product research?
If you are an Amazon merchant you probably cooperate with the platform using one of two possible models: FBA or FBM. The first abbreviation stands for Fulfillment by Amazon, and it simply means that entire sales and logistics are handled by Amazon. Your only responsibility is to provide products to sell and take care of their promotion. The rest (e.g. product storage and shipping coordination) lies on Amazon’s side.
On the other hand, you can choose an FBM (Fulfillment by Merchant) model. This option gives you more control over your sales as the entire process remains in a seller’s hands. Amazon’s role is limited to placing your products on its platform.
Both models have their pros and cons. Regardless of which one you choose, you still need to conduct Amazon product research. But what’s that?
Amazon product research is market research that helps you find profitable products you can sell on Amazon. With gathered data sellers can predict the trends in the market as well as stand out from established retailers. Product research is a key factor when it comes to selling products online, especially on such a saturated platform as Amazon.
Why is Amazon product research important?
Amazon is a massive marketplace with millions of sellers. Thus, to become successful, you must prepare your offer and strategy carefully. Proper Amazon product research gives you multiple business benefits. Take a look at a few of them listed below.
Find the best products to sell on Amazon
There is probably nothing you couldn’t find on Amazon. The platform offers an excessive range of products in dozens of categories. Whether your offer is already fixed or you are just looking for ideas doesn’t matter. Thanks to product research you will identify best sellers and understand the current e-commerce market situation. That on the other hand guarantees you satisfying sales volume and profits.
Recognize competitors
As we mentioned earlier, entering Amazon means you will be one of the millions of sellers. Thus, facing fierce competition is more than certain. With Amazon product research you can estimate the number of your direct competitors, compare their offers, and – as a result – improve yours. What’s more, identifying your business opponents allows you to analyze their moves, examine their stock levels and check price history charts to be aware of previous and upcoming trends.
Set perfect prices
Let’s say you picked the products and identified your competition. The next step is to set proper prices for your offer. Selling on Amazon mostly involves lowering prices to attract as many customers as possible. However, the lowest price doesn’t necessarily mean the best one. It depends on your pricing strategy and the actual competitors’ assortment. Nevertheless, product research undoubtedly helps you to spot price dependency and trends, and to choose ideal prices for your products.
Find a niche
Apart from finding the few most profitable products to sell on Amazon, product research allows you also to discover a niche. What’s the main difference here? Well, e.g. you may sell electronic devices which are highly-demand products. On the other hand, you may find out that there are bathtub trays are getting more and more popular, but the competition is low. That’s your niche, and that’s your chance for a higher profit.
Stay competitive
Putting aside your Amazon goals, there is one thing you should always keep in mind. Regardless of the products you sell or the cooperation model you choose, staying competitive is crucial when it comes to running a successful Amazon business. Regular Amazon product research guarantees you up-to-date insight into the market situation. Hence, you will be always ahead of your competition.
How to find products to sell on Amazon?
Of course, you may already have an idea of what to sell on Amazon. If not, it’s possible to check the products manually, just by analyzing the best sellers list. Last but not least, you can ask Google about the ongoing and upcoming e-commerce trends. However, manual Amazon product research is not only time-consuming but also error-prone. Certainly, it will work for e-commerce hobbyists but presumably, such retailers will not succeed.
There is also a second solution. Put your trust in AI and use a professional Amazon product research tool. With such software, you get detailed and trustworthy data on how much demand is there for products you’d like to offer and how strong your competition is. There is no other more accurate way to examine the Amazon platform.
7 Best Amazon Product Research Tools
There are plenty of Amazon Product Research Tools available online. You may easily find even several dozen apps ready to offer you their service. However, everything depends on your business goals and budget. To make the decision-making process trouble-free we narrowed the list down and chose 7 best Amazon Product Research Tools you need to check in 2022.
Dealavo
Dealavo is much more than a product research tool. Our app stands out from the competition in its universality. Using Dealavo retailers may examine any marketplace or website they desire. Dealavo is also fully integrated with Amazon, so you don’t need to worry about a complicated setup. And what do we offer? Comprehensive price tracking, product price history charts, Dynamic Pricing, and competitors’ assortment reports, all delivered in a clear Excel or CSV file within a few minutes – these are just an earnest of Dealavo’s features.
Due to a double verification conducted by our Machine Learning algorithms, we guarantee to provide the highest data quality. Moreover, Dealavo allows you to monitor various product pages, not only those included in BuyBox. Contact us to find out more.
Keepa
Keepa is probably the most popular assistance tool for Amazon. Its main features focus on price optimization by delivering product history charts. The software monitors the most popular markets like the United States, UK, and Canada, but also gives you insight into Brazil or India current market situation, including top sellers & best-selling product lists. The app offers also a browser extension which may come in handy if you’d like to keep everything in the cloud.
The software consists of three main sections: Keepa Deals, Track & Data. Each of them is responsible for different functionalities that at the very end provide you with clear and simple data results.
Helium 10
Would you like x-ray Amazon or Walmart effortlessly? If so, Helium 10 may be for you. The app functionalities concentrate on product & keyword research, leaning on a few fundamental tools: Black Box, Trendster, Cerebro, and Scribbles. Thus, it’s just a perfect much for those, who are looking for niches and product opportunities.
Helium 10 also offers a free plan. However, it’s not the best tool for a price optimization process. That’s why it’s highly recommended, especially for those who’d like to kickstart selling on Amazon or are struggling with a product launch.
AMZ Scout
AMZScout is another tool designed to help beginners with running business on Amazon. First and foremost, the app identifies e-commerce trends, so you can easily discover a niche for your e-shop. Apart from various product research functionalities, it also provides an educational platform where retailers may find e.g. 1-our masterclasses by the most successful Amazon merchants. AMZScout seems to be an excellent tool for drop shippers and beginners who can choose between two pricing options: Pro Extension or Amazon Seller’s Bundle.
Sellerapp
Sellerapp is a tool ready to guide Amazon merchants on how to find business opportunities. Apart from a simple product research tool, it provides Product Ideas and Business Alerts features to help retailers monitor their business as well as increase the offer by discovering niches. Sellerapp also underlines the importance of keyword tracking offering two advanced keyword solutions: Keyword Explorer & Keyword Ranking Tracker. Though it doesn’t provide any educational platform, on its website Amazon sellers may find useful Case Studies to analyze and compare.
CamelCamelCamel
If you are a beginner merchant on a budget, you should definitely check CamelCamelCamel. This entirely free software gives you an insight into Amazon’s top-selling products and top price drops. As a price checker, the app focuses mainly on price fluctuations, so it’s not a dedicated product research tool compared to AMZScout or Sellerapp.
The dashboard is uncomplicated and clear so that a perfect tool for those who value simplicity and don’t need any advanced data reports. However, we don’t recommend it to experienced e-commerce business owners with a high product scope.
Jungle Scout
If somehow AMZ Scout or Sellerapp didn’t appeal to you, check their alternative – Jungle Scout. The app offers threefold services – First Time Seller, Existing Amazon Seller as well as Brand & Agency. Thus, you can find it useful regardless of your experience level. Thanks to the Opportunity Finder along with Category Trends features Amazon merchants can quickly find products and offer ideas. Jungle Scout also provides support regarding Sales and Advertising Analytics.
What’s more, with expert training available within Jungle Scout Academy becoming an Amazon Pro is guaranteed.
Summary
Launching a product on Amazon is not a piece of cake. Even though the platform itself is extremely user-friendly and gives numerous opportunities, product research is a must to gain profit and stand out from competitors.
Thankfully, nowadays Amazon merchants may find support in numerous apps. Some of them are dedicated to product research only, and some contain other useful features, such as price tracking and optimization. Before making your decision, think about your need and goals. If possible, try out a free trial or choose a free subscription to check whether the tool meets your e-store needs.
Nevertheless, If you are interested in universal software that guarantees assistance throughout the entire marketing process, check out Dealavo. Contact us to request a demo.