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Private Label Panel

Do you offer own-brand alternative products? Do you want to know which products you are competing with and monitor your competitors’ activities in real time?

Our Private Label Panel is just what you are looking for!

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Why is it worth it?

With the Private Label Panel, you get the opportunity to compare seemingly incomparable products. Our panel ensures a full overview of the market in terms of products you can potentially compete with.

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You have the opportunity for better price positioning and competitive analysis of strengths and weaknesses

No requirement for unique product codes in order to compare your offers with the competition

You no longer have to verify products by analysing their descriptions and photos – automation is here to help

You get an easy-to-use panel where you can ultimately decide for yourself whether the indicated matches are correct

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How does the Private Label Panel work?

With the help of advanced artificial intelligence, we created a dashboard where the lists of products on the sites you selected are analysed. Thanks to our algorithms, which investigate products in great detail, we are capable of identifying those goods that are highly likely to be the analogues of your offer.

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A practical use case

For one of our clients that offers sports equipment we implemented the Private Label Panel. The client wanted to know the specific products he competed with on popular marketplaces in order to better understand the choices of potential customers.

With the easy to use dashboard, a shop owner can compare his products with similar products proposed by his competition and sold via selected channels, e.g., female ski helmets.

The algorithms analyse the client’s product and generate a list of analogues offered by his competition. The next step is to manually adapt prices or to determine the conditions for automatic price updates. It’s really that simple.

Find out more

The Private Label Panel is a solution for those that:

decide on product purchases
manage specific product groups
set product prices
are responsible for online sales
are responsible for technological development

Frequently asked questions

  • Private labels – these are products whose manufacture was commissioned by a specific shop. They can be produced by various manufacturers, but are distributed and controlled entirely by the shops that ordered them. You will find examples of private labels in most discount shops in Poland.

  • All you have to do is send us a list of the products you would like us to find matches for, along with their specifications (dedicated for every market you would like us to investigate). You also have to indicate the platforms where we should look for their analogues.

     

  • In any marketplace! We can check marketplaces, comparison sites as well as individual sites of your competitors.

  • No. The indicated products do not have to have EAN codes. Our advanced algorithms will analyse various parameters such as images, descriptions, prices, technical aspects, based on which we will generate a list of likely matches.

  • Dealavo will compile a list of likely matches for you, which our system will indicate based on an analysis, but ultimately it is you as the expert who decides with one click whether this is indeed the product you are competing with. We will then start monitoring it for you.

  • You can use the panel as a team. Every user has a personal account, and the activities of individual people are registered in the form of logs. Also, you do not pay separately for every user.

  • We will adjust the frequency of updates to suit your needs. By default it is set to once a week, but if you wish to change this, we can tailor the panel to your expectations.

  • Products in the panel receive labels. If a product has been verified by you, it will be given the label ‘Approved’. If, on the other hand, we detect another product that is potentially a match to yours when updating the data, it will be given the label ‘New’.

  • No. You can easily filter out your private label products in the system.

  • No. Access to the Private Label Panel is online, as is the entire Dealavo system. Simply log in from any device to access the tool.

  • The Private Label Panel is a custom product prepared for every client individually. If you are interested in our solution, fill in the form below. We will call you back within 30 minutes to investigate your needs and see how we can help you.

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