Cross-border expansion seems to be a natural step in online store development. E-commerce makes selling internationally easier than ever, eliminating the need to invest in physical shops and simplifying the whole setup process. With such marketplaces as Amazon, you can start the expansion with just a few clicks.

However, there are still many difficult decisions to make and questions to answer before deciding whether and to which market to expand.

Will there be a demand for the products you offer? How should you price your products?

What are the preferred delivery or payment methods?

Which legal obligations should you meet?

How to organize your customer service?

This ebook aims to answer some of these questions. The main part consists of tips from experts who work with online stores and help them with cross-border expansion on a daily basis. We’ve asked them to share their insights on a chosen aspect of this complicated process. Based on the tips, you can check whether you have these aspects already covered or whether you should start thinking about it. The tip usually covers the “how-to” part as well.

Additionally, the ebook covers a short analysis of a few markets in Europe. Even if you plan the expansion to a country that is not included, you can still have a look at it to get inspiration on variables worth taking into account at the beginning.

Countries covered:

  • Germany
  • United Kingdom
  • France
  • Poland
  • Italy
  • Netherlands