Repricing – what is it?
Repricing is simply the continuous process of adjust your products’ prices so that they aren’t too low or too high. For e-commerce brands, the main goal of repricing is to stay competitive and always be up-to-date with different market changes.
As simple as repricing method may seem, it’s sometimes misunderstood as running for the bottom and always appearing as the cheapest offer on the market. Moreover, being “always the cheapest” may cause dangerous price wars in which there is no winner.