How to monitor prices in Google Shopping?
Price monitoring is nowadays a standard procedure that is used in the e-commerce branch. It is used especially by medium and large companies, mainly by online shops. There is a second group that uses this tool – the producers or merchants of certain brands. The platform which is popular and where the control and price comparison takes place is Google Shopping – today you will learn more about this platform thanks to this article.
What is price monitoring?
Before we jump into price monitoring in Google Shopping, let’s explain what is the price monitoring phenomenon. Shortly, it is a tool similar to a web crawler (a robot) that analyses the competitor’s website collecting necessary information such as prices, availability, discounts, or the new items, if available. A lot of e-commerce shops and platforms try to block their website crawling. Providing that, the price monitoring tool producers have to find new ways to omit the protection barriers.
The price control is conducted to get a view on what competitors do to react fast and adequately modify the analog offer of your products.