How to monitor prices in Google Shopping?

Price monitoring is nowadays a standard procedure that is used in the e-commerce branch. It is used especially by medium and large companies, mainly by online shops. There is a second group that uses this tool – the producers or merchants of certain brands. The platform which is popular and where the control and price comparison takes place is Google Shopping – today you will learn more about this platform thanks to this article.

What is price monitoring?

Before we jump into price monitoring in Google Shopping, let’s explain what is the price monitoring phenomenon. Shortly, it is a tool similar to a web crawler (a robot) that analyses the competitor’s website collecting necessary information such as prices, availability, discounts, or the new items, if available. A lot of e-commerce shops and platforms try to block their website crawling. Providing that, the price monitoring tool producers have to find new ways to omit the protection barriers.

The price control is conducted to get a view on what competitors do to react fast and adequately modify the analog offer of your products.


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Comparing prices in Google Shopping

Google Shopping service (being a part of the Google Merchant platform) allows you to compare prices. The Google search engine is the most popular worldwide and its users while searching for a specific product often use the comparison feature (the competitors are fully aware of it).

The price comparison engine promotes products of companies that cooperate with Google Corp on a wider scale, e.g. using Google Ads tool.

Still, it is a valuable and indispensable source of information about competitors. All top brands and all the companies that want to reach the highest sales revenues use Google – because the search engine is the most popular worldwide.

Demands of the comparison Google Shopping engine

The price ranking in Google Shopping is based on bidding and generates some natural factors that influence what products are worth promoting. These are the top three:

  • The natural, initial position of certain products that should be promoted compared to prices offered by competitors

  • Profit margin – the level to which it is possible to lower the price and still sell a certain good with a profit (considering sales and discount costs).

  • The importance of the product compared to other offered goods. It is rated based on the conversion rate or the demand among clients).

Thanks to the use of the right software and keep in mind three factors above, the e-shop can assess which product is the most competitive and worth investing in terms of increasing the stakes in the bidding process. All in all the search engine optimization in Google Shopping is the base for the bidding system.


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