Promotion Tracking

Promotions are one of the most important mechanisms for attracting customers. Their effective monitoring allows you to understand the strategies of your competition and properly plan your promotional calendar. Unfortunately, tracking offers manually on dozens or hundreds of websites often means many hours of work for Key Account Managers and marketers..

In Promotion Tracking, every aspect is important. Things like the location of promotional banner, ad or button or period in which promotion is being set. At first glance, it may appear random, but in order to get exceptional results, e-stores have to accurately analyze and set their promotions.

According to the HubSpot report, in 2019 as many as 19% of salespeople spent over 60 minutes a day entering data into the company’s database. It is as much as 2.5 days of work of one salesperson who could spend this time on activities that are more crucial for business development – such as preparing offers or contact with the customer. However, there is a way to improve this result – introduce automation of promotion monitoring.

Find out more: How is promotion monitoring different from price monitoring?

Start promotion monitoring!

Manual market monitoring not only requires a large amount of human work but above all is ineffective. For example, manual monitoring will never provide us with full information about the time and frequency of displaying the banner on the stores’ websites. It is also difficult to analyze non-standard promotions such as cross-selling or multipack.
One of the solutions to this problem is the automation of promotion monitoring, which frees up valuable time of salespeople and allows them to use the resources in sales and marketing departments better.

Automate your promotions!

Automation of promotion monitoring should start with the implementation of a dedicated tool. For example, Dealavo allows you to track:

• strikethrough prices

By monitoring prices crossed out and replaced by a new proposal, we gain confidence that we are dealing with a promotional campaign. We can also compare available historical data and check if the crossed-out prices actually correspond to the offers that were there before.

• promotional codes

Many stores offer occasional discount codes. Dealavo also allows you to monitor this type of promotion and obtain data on product prices after applying the code.

• basket-level prices

Some promotions are only visible after adding products to the cart. Most often they are discounts like “buy 2 products, get 3 for 50% of the price” or “10% discount on purchases over PLN 200”. Tracking such promotions is extremely important because then a product whose shelf price is 250 PLN, in fact, costs 225 PLN. At Dealavo, such monitoring can be efficiently combined with observing promotional codes.

• cross-sell offers

These are offers that combine specific products into promotional sets. Manual monitoring of such promotions is very difficult, and prices can be difficult to interpret. Therefore, it is worth automating this process to obtain transparent and reliable information.

• promotional banners

E-shop banners and sliders are one of the most important forms of online promotion used by brands in online stores. The Dealavo platform allows you to monitor which position in the rotator and how often individual banners appear. Such knowledge can be useful when negotiating contract terms between a manufacturer and a retailer.

• offer content monitoring

Another function of Dealavo is monitoring any content such as graphics or descriptions. This allows you to observe less standard promotions, which are often elusive for other tools.

Monitor your competitors!

Dealavo is a modern platform for price and promo monitoring that allows simultaneous observation of many forms of discounts. Thanks to it you will be able to get a full picture of prices on the market, both shelf and promotional. The acquired data is ready for comparison with internal data or competition, which will allow you to verify the effectiveness of the implemented strategy and determine the direction of its optimization.

If you would like to learn more about price monitoring, please contact us. At Dealavo, we’ll show you the key features of our platform and help you configure it to provide you with key information for your business.

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