Dealavo Blog

Author: Kacper Krasuski

Marketing Specialist

Specialist in the field of Digital Marketing. An e-commerce enthusiast.He develops his passion along with his professional experience by running his own web store and selling products on marketplaces. Previously, he gained his marketing experience working for Havas Global Advertising Agency. He is a graduate of the Higher School of E-marketing & Social Media.

Behavioral economics in e-commerce marketing. What is it? How can you use it?

Do economics and psychology have anything in common? As it turns out, yes! Behavioral economics is a discipline of knowledge that tries to find answers to questions about our purchasing decisions. To be more precise – why are they irrational sometimes? Of course, such knowledge can be extremely useful for every entrepreneur. In this article,...

Tools for product managers – the best product planning and management software

  E-commerce is all about products, that’s apparent. However, managing products and ensuring their good exposure can be a time-consuming and complex task. That’s why e-commerce product managers use various tools that help them facilitate and accelerate everyday work. In this article, you will find a list of six useful tools that will help you...