On our blog you will find the latest information: publications and reports on price monitoring, competition monitoring, pricing strategies, e-commerce and Business Intelligence.
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Price skimming – a strategy for innovative brands
What do you think about lowering prices instead of increasing them? This is what price skimming is all about. Companies that create innovative products, in most cases, initially set high prices for them when they are introduced to the market for the first time, and then, as their products become outdated or replaced, gradually lower…
The Ultimate Guide to Amazon Ads
Amazon is surely one of the largest online marketplaces out there, so it would be wise to consider leveraging it to boost your e-store’s growth. Amazon Advertising on the other hand has become pivotal for e-store owners seeking not just survival but prosperity in the digital marketplace. If you’re running an e-store and wish to…
The advantages and risks of dynamic pricing at Kaufland.de
Anyone who sells goods online in Germany will undoubtedly have come across the Kaufland.de marketplace, where retailers can advertise their products for a commission. Next to Amazon, the largest sales platform in the world, Kaufland.de is often forgotten by sellers, yet this marketplace offers a lot of sales potential, especially in Germany. Source: https://www.kaufland.de/seller-signup/ With…
Top Must-Have Integrations for Shopware to Boost Your Online Store’s Performance
Shopware, a leading e-commerce platform, offers a rich ecosystem of integrations that can catapult your online store to new heights. Minding the fact that the e-commerce world is really flexible and can change drastically over months, sellers should stay nimble and adaptive. This is where various integrations come into play. By seamlessly integrating various tools…