Competitor price monitoring on Allegro
Allegro is the most popular auction website and sales platform. Internet users connect it with low, attractive prices and wide offers. Everything is available there – from the pin to a car. Allegro is chosen by many retailers because they can sell products without having an online shop and this significantly reduces costs. As a result, they offer clients lower prices. The price is a key factor here as the sales volumes and marketing strategy depend on it. In this case, none of the retailers can go without an effective competitor’s price monitoring. Why? How to do it? What needs special attention? Let’s start!
Price monitoring benefits
Both sellers and buyers focus on a certain product or branch of products where it goes about price, quality, and the variety of offers. Providing that, up-to-date control, and analysis of own prices and actions and comparing them with other’s results is important. This helps in deriving conclusions and implementing solutions (e.g. decreasing prices, changing strategy, changing the marketing content). All actions are taken to be a step ahead of competitors having a more attractive sales offer. Moreover, daily monitoring makes it possible to react fast in case a competitor makes any change. This is essential to keep a high position and have effective sales.
This is a function implemented by Allegro in 2019. It makes grouping search results possible according to accuracy and price attractiveness. Additional criteria are the seller’s results, condition of the good, and sales formula. The product’s position mostly depends on the price and the price monitoring system here is fully legitimate.