In the previous post, we showed how to monitor online stores and how you can use monitoring tools to detect unauthorized sellers. However, what to do after we find them? What steps can we take to legally maintain the desired price positioning and brand image on the market? Unauthorized sales – why monitor it?...
Author: Anna Skorupa
Using price monitoring to find unauthorized resellers
Category: Distribution, E-commerce
Maintaining the desired brand image, also in terms of the price segment, is a challenge for many brands. With the number of online sales channels growing, it is impossible to manually track everything that is happening on the market. One of the threats to the selected price positioning is the activity of unauthorized resellers. What...
Using price monitoring to value new products
Category: E-commerce, Pricing strategies
Price positioning is one of the most important decisions to be made when launching a new product. Both the attractiveness of the offer and the profit on sales depends on the prices. However, the valuation process is complex and you should take into account at least several factors – not only production costs or...
Monitoring of the DIY industry in the times of own brands.
How to do it effectively?
Category: E-commerce, Pricing strategies
Products from the DIY industry, i.e. construction and basic interior furnishings, in the B2C sector are available primarily in large online and offline DIY stores. However, their sales are also developing in smaller, more specialized online stores, where a wide offer is available for both professionals and amateurs. When consumers buy such items, not...
How to monitor competitive brand products?
Category: E-commerce, Pricing strategies
Monitoring the prices of own products is a natural activity for brands. However, many of them still forget that to get a full picture of the situation, you also need to track the competition. Thanks to this, it’s possible to gain valuable knowledge about your position on the market and take actions to optimize your...
How often to check product prices online?
Category: E-commerce, Pricing strategies
Price monitoring is not a process that can be implemented and used in practice for all products and businesses identically, like a copy-paste rule. The products available on the market differ by numerous factors, from the industry through categories, specifications to the final popularity among customers. So how do you customize price monitoring in the...
Analyze, monitor and match – the credo of modern e-commerce
Category: E-commerce, E-commerce management
The situation in e-commerce is changing very quickly, especially now, during the latest online shopping boom. In most industries, weekly reports on e.g. prices or product availability can only be used as a historical background for decisions made. Everything is happening here and now, all around the world, hence the reaction time has been...
How to monitor the prices of “difficult” products?
Category: E-commerce
Monitoring the prices of products with EAN codes may seem trivial. However, even if the products have unique codes, the matching process still requires special attention. What then can we do when the products don’t have EAN codes or other available manufacturer codes? How to monitor them? What challenges can we face in data validation?...
Checking missing products in the e-shops’ portfolios
Category: Distribution, E-commerce
Price monitoring in e-commerce is the first step to success – the next step, however, is to track the availability of products in e-shops. Whether you are a brand who monitors the sale of your own SKUs or a seller wanting to know what your competition is doing, such information can be very useful. Find...
How to use data from price monitoring? Guide for e-shops
Category: E-commerce, Pricing strategies
Knowledge of the prices and availability of products on the market is critical if you want to make the right business decisions in e-commerce. This means that it is virtually impossible to run an online store without regularly monitoring what your competition is doing. Unfortunately, due to the vast number of products and sellers...