Dealavo Blog

Author: Anna Skorupa

Marketing Project Manager

In her efforts to better understand customers' journey, Anna has obtained experience in both sales and marketing. She has worked with brand development, lead generation and nurturing as well as B2B sales. However, her main field of expertise is e-commerce optimization both in-store (pricing and shelving) and out-of-store (promotion and advertisement).

What car parts, cosmetics and beverages have in common, that is, how tricky product matching can be?

The price monitoring configuration process in Dealavo starts with offer matching, i.e. matching them with products that the client wants to monitor. Due to an increasingly growing number of platforms with products that are sometimes not exactly described the process can however be complicated, and it’s not difficult to make a mistake. However, our experts...

Customer Success in price monitoring.
How to ensure and measure it?

  Every new project or change in the organisation presents a challenge. When our clients think about implementing a price monitoring tool, they frequently wonder how it will affect their processes and day-to-day work. We provide our dedicated teams to support them and ensure successful implementation of the new tool and very efficient price management....

How to increase profit by 50% using AI price rules?

Within a month of launching Dealavo AI Profit Optimization – price automation based on individual pricing rules – a client from the sanitary fittings industry gained an additional 82,380 PLN (EUR 18 470) of profit. Such an increase per year gives the result of almost PLN 1,000,000 of net profit. How was this achieved?  ...

E-shop in 5 days – how to really quickly act upon the crisis?

  The COVID-19 pandemic, which caused the global economic crisis, is forcing companies from various industries to implement new sales techniques to maintain customer relationships. Today, based on the experience that we gained during the lockdown, we can observe that it was also an opportunity to broaden and change the approach to business. And although...

7 things you can change instantly thanks to price monitoring

  Price monitoring is known to be a long-term process that brings many benefits to both brands and online stores. However, not everyone knows that shortly after its implementation you can make changes that will immediately increase your revenue. What can you improve as soon as you start monitoring prices?   1. Instant price increase...

How offer matching looks in price monitoring?

As the first step of price monitoring, the customer selects products and websites they would like to monitor, and then our team connects them with the offers available online. At Dealavo we call this process “matching”. Today we explain how it looks from the technical side. How do we start the matching process? At the...

Omnichannel resulting in increased sales

In today’s understanding of e-commerce, omnichannel is practically a must for every brand that wants to sell and gain loyal customers. According to a study conducted by ShopperTrak (Redesigning Retail: What does the future of physical retail look like?) among Western European consumers, only 4% of people visiting a particular brick-and-mortar store just want to...