The situation in e-commerce is changing very quickly, especially now, during the latest online shopping boom. In most industries, weekly reports on e.g. prices or product availability can only be used as a historical background for decisions made. Everything is happening here and now, all around the world, hence the reaction time has been...
Category: E-commerce management
Preventing offer comparability
Category: E-commerce, E-commerce management
Promoting a product and its price positioning on the market may prove the effectiveness of a brand manager or extend the list of their worries. The access to comparison websites, which every Internet user has, tempts e-shops to compete with prices and can generate problems such as lowering margins or even price wars. How to...
Price Monitoring Platform – must have for omnichannel
Category: E-commerce, E-commerce management, Pricing strategies
Experts are raving about omnichannel, but there are many places where the omnichannel strategy, which consists of synergy between the sales and communication channels, is not being applied efficiently. The channels should be regarded as a system through which a consumer can smoothly pass, at a pace appropriate for their needs and shopping preferences. It...