The growth of an e-commerce company increases the number of customers and profits, but it also involves more work and duties. Automation and modern technologies, such as AI, enable us to delegate many simple, repetitive tasks to software and intelligent algorithms. How can automation be used by online shops in practice? Automation of an e-commerce...
Category: E-commerce management
Reports on e-commerce – what besides prices is worth monitoring?
Category: E-commerce, E-commerce management
Reports with market data are one of the important results of conducting e-commerce monitoring. It is very important for clients that the data received is not only complete and correct but also presented in a form ready for analysis. Therefore, we offer both the option to automatically prepare and quickly download data reports and...
E-shop in 5 days – how to really quickly act upon the crisis?
Category: E-commerce, E-commerce management
The COVID-19 pandemic, which caused the global economic crisis, is forcing companies from various industries to implement new sales techniques to maintain customer relationships. Today, based on the experience that we gained during the lockdown, we can observe that it was also an opportunity to broaden and change the approach to business. And although...
Omnichannel resulting in increased sales
Category: E-commerce, E-commerce management
In today’s understanding of e-commerce, omnichannel is practically a must for every brand that wants to sell and gain loyal customers. According to a study conducted by ShopperTrak (Redesigning Retail: What does the future of physical retail look like?) among Western European consumers, only 4% of people visiting a particular brick-and-mortar store just want to...
Price management during a crisis.
How will COVID-19 affect e-commerce?
Category: E-commerce, E-commerce management
The coronavirus pandemic has affected many sectors of the industry, transforming some of them for good. Depending on the industry, the crisis caused by the epidemic has presented both threats and opportunities. What will the e-commerce market look like after the pandemic and how should you manage your online prices in these new conditions? Sectors...
Analyze, monitor and match – the credo of modern e-commerce
Category: E-commerce, E-commerce management
The situation in e-commerce is changing very quickly, especially now, during the latest online shopping boom. In most industries, weekly reports on e.g. prices or product availability can only be used as a historical background for decisions made. Everything is happening here and now, all around the world, hence the reaction time has been...
Preventing offer comparability
Category: E-commerce, E-commerce management
Promoting a product and its price positioning on the market may prove the effectiveness of a brand manager or extend the list of their worries. The access to comparison websites, which every Internet user has, tempts e-shops to compete with prices and can generate problems such as lowering margins or even price wars. How to...
Price Monitoring Platform – must have for omnichannel
Category: E-commerce, E-commerce management, Pricing strategies
Experts are raving about omnichannel, but there are many places where the omnichannel strategy, which consists of synergy between the sales and communication channels, is not being applied efficiently. The channels should be regarded as a system through which a consumer can smoothly pass, at a pace appropriate for their needs and shopping preferences. It...