A loyal customer is a holy grail of the e-commerce sector. Getting one isn’t easy and requires a well-thought-out strategy and sustained efforts. In this article, we want to talk about customer loyalty and customer retention. What can your store do in order to attract and retain more customers? And what are the most effective...
Category: E-commerce management
How to increase AOV in your online store
Category: E-commerce management
How to increase AOV in an online store? – It’s by far one of the most important questions in every e-commerce business. AOV stands for average order value, and as you already know from our article about KPIs in e-commerce, it’s a critical indicator of your store’s condition. In this article, we are going to...
E-commerce KPIs and metrics you should follow
Category: E-commerce management
E-commerce data analytics is the golden secret behind your business success. It offers amazing insight into the behaviors and actions of your potential and current customers. But with the sheer number of potential KPIs and metrics to track, how do you pick the right ones to help you improve your e-commerce conversion rate? Many e-commerce...
How to start an online store?
Category: E-commerce management
Every month, the e-commerce sector rapidly grows and attracts more entrepreneurs lured by a low entry threshold and a relatively straightforward business model. However, the way to build a successful online store is not always that simple. You have to keep several crucial elements in mind and carefully pick the tools you are going to...
Sales automation in a webshop
Category: E-commerce management
Technology enables the automation of many repetitive and time-consuming processes in business. Today, it’s hard to imagine manually checking the same data in multiple sources every day or sending emails about the order status to every shopper. Automation of such processes guarantees: Time savings – thanks to automation, employees can spend more time on tasks...
How to maximize profit in e-commerce?
Category: E-commerce, E-commerce management
During the Covid-19 times, e-commerce boosts. Only in 2020, it grew by 44% year by year in the U.S. [1]. This is an incredible increase in only one year. On the one hand, it gives great opportunities for e-commerce businesses to grow. On the other hand, the number of competitors grows as people are attracted...
Dropshipping – definition and pricing strategies
Category: E-commerce, E-commerce management
Online sales have been steadily gaining popularity. According to Statista, e-commerce sales will increase by 14.3% in 2021. The growing competitiveness in this market makes entrepreneurs constantly look for new ways to maximize profit and optimize costs. That’s how the dropshipping model gained popularity. What is it, how does it work and what do you...
Sales funnel in e-commerce – how to build it and use it?
Category: E-commerce, E-commerce management
How to effectively attract customers to an online shop? This is a question frequently asked by many e-commerce sellers. Generating site traffic is not enough. To turn visitors into paying customers, you have to build an effective sales funnel. What is a sales funnel and how to use it to improve sales? How to build...
How to increase sales at an online store? 7 methods to improve the conversion rate
Category: E-commerce, E-commerce management
The conversion rate is one of the most important indicators for an e-commerce seller. It is the percentage of users who have made a purchase out of all the people who have visited the website of the store. For instance, if the website is visited by 1000 Internet users, and 50 of them place an...
How to learn that you can earn more from a single e-mail message? – Business Process Automation in practice
Category: E-commerce, E-commerce management, Pricing strategies
Recently, we wrote about the role of Business Process Automation in e-commerce. Now, we would like to show you how to use it in practice. Instead of hiring a person full-time to track all important changes on the market, you can get all such information in a single e-mail message that you can read during...