The post was written in cooperation with Edrone. Algorithms can be very different from each other – everyone who deals with the promotion and implementation of solutions based on “artificial intelligence” knows it. They also differ in the way people think about them, depending on which term you hear – Machine Learning or Artificial Intelligence....
Category: E-commerce marketing
SEO guide for e-Commerce
Category: E-commerce, E-commerce marketing
The article was written for Dealavo by Przemek Jaskierski, SEO Specialist at Delante. E-commerce is a term that refers to transactions over the internet. However, it’s not only referring to online stores, but also banking, online exchange offices, and auction portals. SEO activities can bring excellent sales results for these industries. What is SEO? SEO is...
Online promotion monitoring – save your time thanks to automation
Category: E-commerce, E-commerce marketing, Pricing strategies
Promotions are one of the most important mechanisms for attracting customers. Their effective monitoring allows you to understand the strategies of your competition and properly plan your promotional calendar. Unfortunately, tracking offers manually on dozens or hundreds of websites often means many hours of work for Key Account Managers and marketers. According to the HubSpot report,...
How is promotion monitoring different from price monitoring?
How to use it?
Category: E-commerce, E-commerce marketing
It could seem that monitoring prices automatically involves monitoring promotions as well. However, this is not exactly the case. Although many companies offer price monitoring services, only a few offer simultaneous promotion tracking. What exactly is it and why should it be implemented? Price monitoring vs promotion monitoring Using monitoring tools, we can observe price...