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E-Shop Price Automation Based on Data
Even well designed e-commerce pricing policy needs to be ruthlessly implemented to give good effects and positive ROI but Category Managers tend to take care of up to 20% of portfolio leaving big opportunities on the table.
Lots of existing competitive intelligence tools let’s you automate price changes based only on competitors data pushing you into dead end of margin-shrinking price wars.
Thanks to Dealavo you can leverage powerful pricing engine which enables you to build rules based on:
- Data from ERP like cost, stock and any other parameter
- Pricing of competitors
- Views and conversion tracked in real-time by our analytics pixel
Flexible pricing rules can be defined by extensive set of presets or programmed in Python programming language to give you all the flexibility you need.