The appearance of a coronavirus in China has caused great concern throughout the world. The new threat has generated huge demand for previously unpopular products such as surgical masks. Although Poland is not one of the places directly threatened by the epidemic, increased sales of masks have also been reported in our country. How did...
Author: Anna Skorupa
How to start price monitoring? Step by step implementation
Category: E-commerce
Implementation of a new tool in your daily work may seem complicated at first. In reality, however, it is very easy to start using the price monitoring platform, and it also brings many benefits – regular observation of prices on the market is very helpful in making business decisions, both to brands and online stores....
How to use data from price monitoring? Guide for brands.
Category: E-commerce
It could seem that the European laws prohibiting manufacturers from imposing their own prices could make monitoring them insignificant. On the contrary – the level of prices on the market, including the prices of your own products and products of your competition, is a critical factor vital to the strategic decisions of both the...
How to choose a price monitoring vendor?
Category: E-commerce, Pricing strategies
Price monitoring is a very important aspect of e-commerce sales and marketing. However, it may pose certain difficulties – regular checking of online prices requires plenty of perseverance, precision and commitment. This problem can be avoided if the entire process is automated using a price monitoring platform. Before you decide to implement such a tool,...
How to motivate your distributors?
Category: Distribution, E-commerce
Cooperation with distributors involves challenging them to achieve greater efficiency. The benefits of having an effective network of distributors are obvious. Motivated customers generate more turnover than uninvolved dealers, increasing brand coverage, sales-driven production and innovation, and value to consumers. What can be done to make the brand’s cooperation with the distributor efficient and satisfying...
Preventing offer comparability
Category: E-commerce, E-commerce management
Promoting a product and its price positioning on the market may prove the effectiveness of a brand manager or extend the list of their worries. The access to comparison websites, which every Internet user has, tempts e-shops to compete with prices and can generate problems such as lowering margins or even price wars. How to...
Price Monitoring Platform – must have for omnichannel
Category: E-commerce, E-commerce management, Pricing strategies
Experts are raving about omnichannel, but there are many places where the omnichannel strategy, which consists of synergy between the sales and communication channels, is not being applied efficiently. The channels should be regarded as a system through which a consumer can smoothly pass, at a pace appropriate for their needs and shopping preferences. It...
How to fight price erosion – re-launches and offer updates
Category: Distribution, E-commerce, Pricing strategies
Is there a way to manage your portfolio so that it’s not boring for consumers, doesn’t fuel competition among your clients and is relatively resistant to a phenomenon called price erosion? Absolutely! Of course, we are talking about re-launches, i.e. an economically affordable strategy occurring in various configurations. If you feel that your product is good...
How to fight price erosion – selective distribution strategy
Category: Distribution, E-commerce
Some types of tasks in the work of a brand manager cannot be avoided and sooner or later will have to be faced. Everyone knows well how time-consuming some activities are, for example, preparing a quarterly report or creating a price strategy recommendation. Of course, both examples are under your complete control. With the right...
Voice search in eCommerce – future or sci-fi?
Category: E-commerce
The concept of having a conversation with computers is not new. It has been imagined by visionary sci-fi authors years ago with humans talking to smart machines naturally and even with some touches of humor. For example: computers in Star Trek or droids of Star Wars. We were all amazed by these dreamy interactions at...