Dealavo Blog

Author: Paweł Kijko

pawel kijko

Content/SEO Manager

A digital marketer and project manager technical execution professional, with a passion for technology, space and science, who has a background that combines technical, strategic marketing, creative skills and project management.

Key Aspects of Product Matching in Price Monitoring Process

Product matching in the context of e-commerce refers to the process of identifying and linking identical or similar products across different online stores or platforms, even if they are described or categorized differently. This process is essential for price comparison, competitive analysis, inventory management, and ensuring that consumers see accurate product information regardless of the...

Premium pricing in e-commerce: Key strategies and examples

It has long been known that premium brands and their target audiences differ from other groups. Crafting the right strategy to appeal to these consumers is a significant challenge, as is monitoring the competition in this luxury, competitive market. So, what is a premium pricing strategy in e-commerce? Let’s take a closer look. Premium Pricing:...

Competitive Price Analysis (E-commerce World Guide)

Competitor analysis is a key process in e-commerce, allowing you to better understand how you are positioned in the market in terms of pricing and to assess the strength and influence of other players in the market. Such an exercise enables you to identify your pricing strategy and potential areas where you can improve your...

The Importance of ERP Integration for E-Commerce Businesses

One of the key strategies to achieve high degree of efficiency and accuracy in e-commerce business is to integrate one’s e-commerce platform with an Enterprise Resource Planning (ERP) system. But what exactly does ERP integration entail, and why is it so vital for e-commerce businesses? Let’s dive into the main concepts of ERP integration from...

Experimenting with price: 7 strategies for increasing sales

Price plays a crucial role for most customers when they select an online shop. As an online store owner you have an opportunity to conduct various price experiments. In many cases, the good approach is getting for advanced automation tools. In the following article, we will delve into how you can leverage price experimentation to...

10 Best Price Monitoring Tools for Ecommerce

In order to stay on track for success, you should track the pricing and offerings of competitors. The best way to achieve that is to automate this process using price tracking tools. This article presents an overview of the best online price monitoring tools available and outlines the features that make them so useful. Why...