If you run an e-commerce business, the idea of expanding your business abroad has probably crossed your mind. Nowadays it’s easier than ever to sell in foreign countries. One of the reasons is the popularity of international marketplaces and the ease with which a seller can add new countries to the covered markets list. However,...
Facebook Ads for e-commerce: Effective advertising on Facebook
Category: E-commerce marketing
The decision to start advertising your e-commerce business via Facebook Ads can be a huge milestone in your store’s development. Thanks to a mind-boggling reach and vast ad personalization options, you can reach precisely the customers you want. How can you do that? When you analyze the marketing offer of Mark Zuckerberg’s platform, you will...
Pricing trends in the electronics & household appliances e-commerce market: Interview with Jakub Kot, CEO at Dealavo
Category: Pricing strategies
This interview is part of the report “Trends in the electronics and household appliances e-commerce market“. Over the last few years, you had a chance to discuss the pricing topics with representatives of several industries. Have you noticed anything particular about the companies offering electronics or household appliances? Are their pricing needs somehow different? Jakub...
How Can Social Media Help Upcoming D2C Businesses Acquire Customers and Optimize CAC?
Category: News and press releases
The rise of direct-to-consumer (D2C) brands is one of the most prominent eCommerce trends in this era of online retail. D2C sales in the US alone are projected to reach $175 billion by 2023, up from only $76.68 billion in 2019. Customers are also showing significant interest in buying from D2C brands. Over 50% of...
Effective sales promotions for e-commerce
Category: Pricing strategies
Sales promotions can be very effective when it comes to increasing sales and customer engagement in your online store. However, as always, you should start with a well-thought-out strategy. What should you remember about when it comes to sales promotions? What techniques can you use? And what mistakes should you avoid? That’s what we are...
Customer loyalty and retention strategies for e-commerce
Category: E-commerce management
A loyal customer is a holy grail of the e-commerce sector. Getting one isn’t easy and requires a well-thought-out strategy and sustained efforts. In this article, we want to talk about customer loyalty and customer retention. What can your store do in order to attract and retain more customers? And what are the most effective...
eCommerce Trends and Forecasts to Prepare for in 2022
Category: E-commerce
The advancements in technology have generally improved the lives of people. For example, instead of driving to and from different stores to buy products, consumers can just place the order online using their mobile device at home. This is why business owners must set up an eCommerce store. By bringing your business to the touch...
The People You Need to Take Your E-Commerce Business to New Heights
Category: E-commerce
Guest post written by Carlota Preston COVID-19 has changed the way we work and live, with our increasingly digital lifestyles likely to remain the status quo. As a result, many industries have had to accelerate their digital presence rapidly, with TechCrunch finding that COVID-19 accelerated the consumer shift to e-commerce by over 5 years. Consequently,...
Product codes: EAN code/International Article Number, GTIN code, ASIN code, ISBN code – what are they?
Category: E-commerce
In e-commerce and retail, products that come from a manufacturer are usually equipped with unique product codes. Their role is to help stores, distributors, and wholesalers identify specific merchandise correctly. Although the most popular product code is EAN, there are also others that you should be aware of. In this article, we will tackle the...
Empik marketplace: What do you need to know about it?
Marketplaces are undoubtedly more and more popular, and this trend is clearly visible all over the world, including Poland. We wrote a lot about it in our article about marketplaces and auction websites. The popularity of this business model caused many companies to build their own marketplaces. Empik, a Polish commercial chain selling books, international...