The COVID-19 pandemic, which caused the global economic crisis, is forcing companies from various industries to implement new sales techniques to maintain customer relationships. Today, based on the experience that we gained during the lockdown, we can observe that it was also an opportunity to broaden and change the approach to business. And although...
7 things you can change instantly thanks to price monitoring
Category: E-commerce
Price monitoring is known to be a long-term process that brings many benefits to both brands and online stores. However, not everyone knows that shortly after its implementation you can make changes that will immediately increase your revenue. What can you improve as soon as you start monitoring prices? 1. Instant price increase...
How offer matching looks in price monitoring?
Category: E-commerce
As the first step of price monitoring, the customer selects products and websites they would like to monitor, and then our team connects them with the offers available online. At Dealavo we call this process “matching”. Today we explain how it looks from the technical side. How do we start the matching process? At the...
Omnichannel resulting in increased sales
Category: E-commerce, E-commerce management
In today’s understanding of e-commerce, omnichannel is practically a must for every brand that wants to sell and gain loyal customers. According to a study conducted by ShopperTrak (Redesigning Retail: What does the future of physical retail look like?) among Western European consumers, only 4% of people visiting a particular brick-and-mortar store just want to...
Entertainment during the quarantine. Analysis of the consumer electronics’ prices.
Category: E-commerce
In our recent article, we discussed the prices of products designed to help remote work during the pandemic. The universal quarantine, however, has also contributed to the popularity of entertainment products. Stuck in their own homes, consumers were buying products that could help them pass the time in lockdown and enjoy their hobbies, learn...
What is the competitive pricing strategy and how to use it?
Category: Pricing strategies
Product pricing is one of the toughest and at the same time one of the most crucial aspects of business operations – both to brands and e-stores. Price optimisation and smart price management are the factors which actually make a great difference in terms of profit and revenues generated by companies. We can reach out...
Home office products’ prices and availability – ANALYSIS
Category: E-commerce, E-commerce pricing trends, Pricing strategies
The consumer electronics industry is seeing a boom in the times of the pandemic. This category of products also includes equipment designed for working from home, such as, for instance, laptops, mobile phones, printers or headphones – preferably cordless. Let’s look at the prices and availability of these products during the lockdown, when most people...
Price monitoring in the electronics industry – guide for e-shops
Category: E-commerce
Online sales of products from the consumer electronics industry are developing dynamically. Consumers are increasingly less concerned about buying equipment online, and virtual stores grow in number. All this means that staying competitive in the market without unnecessary loss of margin is not only very important, but also extremely difficult. How a price monitoring tool...
Price monitoring of consumer electronics – a guide for brands
Category: Distribution, E-commerce
The consumer electronics industry characterizes in dynamic changes and high competitiveness – every year more and more competitors appear, and products are easy to compare. High level of innovation shapes the market and intensifies these activities. This category also often experiences price wars and reductions, which have a significant impact on the level of sales,...
FBA vs. FBM on Amazon. Which one to choose?
Although Amazon is not yet officially available in all countries, many online sellers, for example from Eastern Europe, are already interested in starting operations on this platform. No wonder – the world leader in e-commerce offers extensive opportunities to promote the offer and reach customers. To successfully start selling on Amazon, however, you must first...