Category: E-commerce
The two largest e-commerce companies in the world (Amazon and Alibaba) are marketplaces. Nowadays, the e-commerce world is shaped not by single online stores but by extensive shopping platforms, which are, right after Google, the main source of product information for millions of customers. In this article, we are going to take a closer look...
Category: E-commerce
Customers are more and more used to free shipping. The reason is the popularity of such programs as Amazon Prime or Walmart+. Some of the online shops implement it as well – to attract more customers but also to increase the average order value (AOV). Is it worth it for an online shop to offer...
Category: E-commerce
We all observe the shift towards digital in retail but there are still several challenges that it doesn’t cope with. Why is virtual shopping not ready yet to replace analog shopping for high-priced products? What was the impact of the pandemic on purchasing behavior at local stores? Karsten Holdorf, Managing Director at gap intelligence GmbH,...
Category: Distribution, E-commerce
For the past years, the D2C (direct to consumer) sales model has been gaining popularity – more and more manufacturers have decided to open their own branded shops or sell through such channels as Amazon. What are the advantages of this model? What do brands have to pay attention to when making a transition to...
Category: Distribution, E-commerce
Agata Mossop, VP Channel Development at Lenbrook International, shares her insights on how to build a distribution network suitable for a particular brand, combine the direct-to-consumer approach with selling through distributors and attract the attention of the customers of an online shop. Aleksandra Hołownia, Dealavo: In recent years, you have cooperated with distributors and explored...
Category: E-commerce
When thinking about e-commerce growth, one usually has in mind numerous offers for electronic products, cosmetics, apparel, etc. available online. Until recently, e-grocery wasn’t the first thought – in 2018, even in the US, as many as 84% of respondents said they were never buying groceries online, according to the Gallup poll. The COVID pandemic...
To promote an online store’s assortment effectively, you need to present it in several channels – not only on your website but also on marketplaces and price comparison websites. We have discussed it in more detail in our article about multichannel selling and promotion. Additionally, to monitor your store’s performance and competitiveness, you probably use...
Category: E-commerce, E-commerce management
During the Covid-19 times, e-commerce boosts. Only in 2020, it grew by 44% year by year in the U.S. [1]. This is an incredible increase in only one year. On the one hand, it gives great opportunities for e-commerce businesses to grow. On the other hand, the number of competitors grows as people are attracted...
Category: E-commerce, E-commerce management
Online sales have been steadily gaining popularity. According to Statista, e-commerce sales will increase by 14.3% in 2021. The growing competitiveness in this market makes entrepreneurs constantly look for new ways to maximize profit and optimize costs. That’s how the dropshipping model gained popularity. What is it, how does it work and what do you...
Category: E-commerce, E-commerce marketing
Go far and wide or rather focus on a specific customer segment? This is a question almost every e-commerce business owner faces, and this is what target marketing is all about. You can generally think about your products and customers in two ways: By treating them like one mass or dividing them into narrow niches/segments....