Smart price management is a long and complicated process intended to increase profit and build the brand. However, at almost every stage of this process, companies may be accused of undertaking illegal activities aimed at restricting competition. That is why we need specific knowledge that will help us to distinguish illegal practices from perfectly legitimate...
Author: Anna Skorupa
Price management in the EU – legal perspective for brands and e-shops
Category: E-commerce
The European Union has a strong legal framework protecting consumers from abuses done by companies with the Resale Price Maintenance (RPM) being strictly prohibited. But it doesn’t mean there are no ways to manage your pricing policy smartly in the EU. The EU has an opinion of a relentless and harsh defender of consumer rights...
What is Google Merchant Center and why is it worth using?
If you run an online store, you’ve certainly heard about Google Shopping. This is a very important promotional tool for e-commerce, which, next to social media campaigns or standard search engine ads, can increase the number of orders in your store. However, to use Google Shopping properly, at the beginning you need to get to...
When the price is a problem… use price monitoring and retargeting!
Category: E-commerce
If you run e-commerce, you surely know a pleasant feeling that accompanies you when you see orders coming in. Your work is important and effective because you offer your customers what they need. The income is also satisfying. Sometimes, however, everyone who sells online also experiences emotions from the opposite extreme. In-store traffic continues,...
Dealavo solidifies partnership with gap intelligence
Category: E-commerce
Service includes online price capture and promotion tracking DÜSSELDORF – August 18th, 2020 – gap intelligence, a values-led market research firm focused on information technology, consumer electronics, telecommunication and home appliance industries, announced the company’s collaboration with Dealavo. Earlier this year, gap intelligence expanded its advertising monitoring services to Germany. Through its partnership with...
How did our client increase turnover by 12% and margin by 2,5 pp in two months?
Category: E-commerce, Pricing strategies
The e-commerce industry is very competitive – every online store wants to sell more and to more loyal customers. With such conditions, many companies believe that increasing margins, and therefore prices, may lead to an outflow of customers, and therefore a final reduction in turnover. Inexperienced shops are ready to aggressively lower the price...
Recommendation algorithms in the eCommerce service
Category: E-commerce, E-commerce marketing
The post was written in cooperation with Edrone. Algorithms can be very different from each other – everyone who deals with the promotion and implementation of solutions based on “artificial intelligence” knows it. They also differ in the way people think about them, depending on which term you hear – Machine Learning or Artificial Intelligence....
SEO guide for e-Commerce
Category: E-commerce, E-commerce marketing
The article was written for Dealavo by Przemek Jaskierski, SEO Specialist at Delante. E-commerce is a term that refers to transactions over the internet. However, it’s not only referring to online stores, but also banking, online exchange offices, and auction portals. SEO activities can bring excellent sales results for these industries. What is SEO? SEO is...
Online promotion monitoring – save your time thanks to automation
Category: E-commerce, E-commerce marketing, Pricing strategies
Promotions are one of the most important mechanisms for attracting customers. Their effective monitoring allows you to understand the strategies of your competition and properly plan your promotional calendar. Unfortunately, tracking offers manually on dozens or hundreds of websites often means many hours of work for Key Account Managers and marketers. According to the HubSpot report,...
First of all – sales. A few words about omnichannel
Category: E-commerce
Brands who understand the potential of eCommerce know that one of the most powerful weapons to sell effectively online is the omnichannel approach. Consistent messages to consumers are important and have an impact on building brand awareness among them. How to improve omnichannel in practice? Rising charts with omnichannel According to the 5th...