Which products in online shops should be discounted? Why do 70% of shops participate in price wars? Why do sellers rely on marketplaces so much? How did Porsche use value-added pricing and how did Slack benefit from user-based pricing? These questions will be answered by Maciej Wilczyński – the CEO of Valueships and lecturer at...
Author: Aleksandra Holownia
Selling on Walmart Marketplace: the guide for beginners
The story is simple: You run an online store, and you understand what omnichannel means. So you try to be where your customers might look for the products you offer. You already have an online store, an Amazon account, and recently, you’ve started a Facebook Shop. Where to next? Walmart, one of the biggest retail...
How to create a landing page that converts?
Category: E-commerce marketing
In general, landing pages have but one purpose – to sell or to encourage users to take a specific action. To achieve this goal, they have to be user-friendly, designed with current trends and copywriting guidelines in mind, and concise. In this article, we will show you how to design a landing page that will...
Google Shopping Ads – how to promote your products in Google?
If you’ve read our article about Google Shopping, you surely came across Google Shopping Ads. Today, we are going to take a closer look at them. If you run an online store and you want to flourish in Google, you should think about incorporating them into your performance marketing strategy. What do you need to...
What is influencer marketing and how to use it to develop e-commerce business?
Category: E-commerce marketing
If you’re looking for non-standard ways to develop your e-commerce business, you should think about influencer marketing. Granted, this technique can be expensive, but if it’s conducted properly, the results can be worth far more. In this article, we’re going to talk about influencer marketing – why you should be interested in this strategy and...
Omnibus directive – how does it impact pricing strategies and promotions?
Category: Pricing strategies
On 27 November 2019, the Directive (EU) 2019/2161, more commonly known as the omnibus directive, was published. And, since it has just been transposed into national laws and must be applied by May, 2022, we decided to take a quick look at the most important changes that this new law introduces. Long story short –...
ROPO (Research online, Purchase offline) & Reverse ROPO and their implications for retailers
Category: E-commerce
Access to information about product prices, reviews and specifications has never been as easy as it is today. Almost no customer leaves his home today without a smartphone in his pocket, ready to quickly check information about product offers on the internet. What are the ROPO & reverse ROPO effects? Where do customers look for...
Brand identity online – what it is and why do you need it?
Category: E-commerce marketing
No matter what you do, your company needs a brand identity. This way, you can distinguish yourself from competitors and communicate your values and mission. But what exactly is brand identity? And why do you need it? Does it have anything to do with pricing? That’s what we’re going to talk about in this blog...
e-GDP – the impact of e-commerce on the European economy
Category: News and press releases
E-commerce has become a vital part of the European economy. Buying online is now more natural to some customers than standing in queues in physical stores. The recently published report “2021 European E-commerce Report”, executed by Amsterdam University of Applied Sciences and Centre of Market Insights, examines the role of e-commerce by such measures as...
Shopee – key information about the Asian marketplace
The Asian e-commerce market has transformed in the last few years and will undoubtedly grow in the next few decades. A good example is a Singaporean marketplace called Shopee. It fights for a strong position in the global e-commerce market with other rapidly developing platforms such as Lazanda and AliExpress. What distinguishes this new platform,...