Service includes online price capture and promotion tracking DÜSSELDORF – August 18th, 2020 – gap intelligence, a values-led market research firm focused on information technology, consumer electronics, telecommunication and home appliance industries, announced the company’s collaboration with Dealavo. Earlier this year, gap intelligence expanded its advertising monitoring services to Germany. Through its partnership with...
How did our client increase turnover by 12% and margin by 2,5 pp in two months?
Category: E-commerce, Pricing strategies
The e-commerce industry is very competitive – every online store wants to sell more and to more loyal customers. With such conditions, many companies believe that increasing margins, and therefore prices, may lead to an outflow of customers, and therefore a final reduction in turnover. Inexperienced shops are ready to aggressively lower the price...
Recommendation algorithms in the eCommerce service
Category: E-commerce, E-commerce marketing
The post was written in cooperation with Edrone. Algorithms can be very different from each other – everyone who deals with the promotion and implementation of solutions based on “artificial intelligence” knows it. They also differ in the way people think about them, depending on which term you hear – Machine Learning or Artificial Intelligence....
SEO guide for e-Commerce
Category: E-commerce, E-commerce marketing
The article was written for Dealavo by Przemek Jaskierski, SEO Specialist at Delante. E-commerce is a term that refers to transactions over the internet. However, it’s not only referring to online stores, but also banking, online exchange offices, and auction portals. SEO activities can bring excellent sales results for these industries. What is SEO? SEO is...
Online promotion monitoring – save your time thanks to automation
Category: E-commerce, E-commerce marketing, Pricing strategies
Promotions are one of the most important mechanisms for attracting customers. Their effective monitoring allows you to understand the strategies of your competition and properly plan your promotional calendar. Unfortunately, tracking offers manually on dozens or hundreds of websites often means many hours of work for Key Account Managers and marketers. According to the HubSpot report,...
First of all – sales. A few words about omnichannel
Category: E-commerce
Brands who understand the potential of eCommerce know that one of the most powerful weapons to sell effectively online is the omnichannel approach. Consistent messages to consumers are important and have an impact on building brand awareness among them. How to improve omnichannel in practice? Rising charts with omnichannel According to the 5th...
What car parts, cosmetics and beverages have in common, that is, how tricky product matching can be?
Category: E-commerce
The price monitoring configuration process in Dealavo starts with offer matching, i.e. matching them with products that the client wants to monitor. Due to an increasingly growing number of platforms with products that are sometimes not exactly described the process can however be complicated, and it’s not difficult to make a mistake. However, our experts...
Customer Success in price monitoring.
How to ensure and measure it?
Category: E-commerce
Every new project or change in the organisation presents a challenge. When our clients think about implementing a price monitoring tool, they frequently wonder how it will affect their processes and day-to-day work. We provide our dedicated teams to support them and ensure successful implementation of the new tool and very efficient price management....
Reports on e-commerce – what besides prices is worth monitoring?
Category: E-commerce, E-commerce management
Reports with market data are one of the important results of conducting e-commerce monitoring. It is very important for clients that the data received is not only complete and correct but also presented in a form ready for analysis. Therefore, we offer both the option to automatically prepare and quickly download data reports and...
How to increase profit by 50% using AI price rules?
Category: Pricing strategies
Within a month of launching Dealavo AI Profit Optimization – price automation based on individual pricing rules – a client from the sanitary fittings industry gained an additional 82,380 PLN (EUR 18 470) of profit. Such an increase per year gives the result of almost PLN 1,000,000 of net profit. How was this achieved? ...