During the Covid-19 times, e-commerce boosts. Only in 2020, it grew by 44% year by year in the U.S. [1]. This is an incredible increase in only one year. On the one hand, it gives great opportunities for e-commerce businesses to grow. On the other hand, the number of competitors grows as people are attracted...
Category: E-commerce management
Dropshipping – definition and pricing strategies
Category: E-commerce, E-commerce management
Online sales have been steadily gaining popularity. According to Statista, e-commerce sales will increase by 14.3% in 2021. The growing competitiveness in this market makes entrepreneurs constantly look for new ways to maximize profit and optimize costs. That’s how the dropshipping model gained popularity. What is it, how does it work and what do you...
Sales funnel in e-commerce – how to build it and use it?
Category: E-commerce, E-commerce management
How to effectively attract customers to an online shop? This is a question frequently asked by many e-commerce sellers. Generating site traffic is not enough. To turn visitors into paying customers, you have to build an effective sales funnel. What is a sales funnel and how to use it to improve sales? How to build...
How to increase sales at an online store? 7 methods to improve the conversion rate
Category: E-commerce, E-commerce management
The conversion rate is one of the most important indicators for an e-commerce seller. It is the percentage of users who have made a purchase out of all the people who have visited the website of the store. For instance, if the website is visited by 1000 Internet users, and 50 of them place an...
How to learn that you can earn more from a single e-mail message? – Business Process Automation in practice
Category: E-commerce, E-commerce management, Pricing strategies
Recently, we wrote about the role of Business Process Automation in e-commerce. Now, we would like to show you how to use it in practice. Instead of hiring a person full-time to track all important changes on the market, you can get all such information in a single e-mail message that you can read during...
How to use Business Process Automation in e-commerce?
Category: E-commerce, E-commerce management, Pricing strategies
The growth of an e-commerce company increases the number of customers and profits, but it also involves more work and duties. Automation and modern technologies, such as AI, enable us to delegate many simple, repetitive tasks to software and intelligent algorithms. How can automation be used by online shops in practice? Automation of an e-commerce...
Reports on e-commerce – what besides prices is worth monitoring?
Category: E-commerce, E-commerce management
Reports with market data are one of the important results of conducting e-commerce monitoring. It is very important for clients that the data received is not only complete and correct but also presented in a form ready for analysis. Therefore, we offer both the option to automatically prepare and quickly download data reports and...
E-shop in 5 days – how to really quickly act upon the crisis?
Category: E-commerce, E-commerce management
The COVID-19 pandemic, which caused the global economic crisis, is forcing companies from various industries to implement new sales techniques to maintain customer relationships. Today, based on the experience that we gained during the lockdown, we can observe that it was also an opportunity to broaden and change the approach to business. And although...
Omnichannel resulting in increased sales
Category: E-commerce, E-commerce management
In today’s understanding of e-commerce, omnichannel is practically a must for every brand that wants to sell and gain loyal customers. According to a study conducted by ShopperTrak (Redesigning Retail: What does the future of physical retail look like?) among Western European consumers, only 4% of people visiting a particular brick-and-mortar store just want to...
Price management during a crisis.
How will COVID-19 affect e-commerce?
Category: E-commerce, E-commerce management
The coronavirus pandemic has affected many sectors of the industry, transforming some of them for good. Depending on the industry, the crisis caused by the epidemic has presented both threats and opportunities. What will the e-commerce market look like after the pandemic and how should you manage your online prices in these new conditions? Sectors...