The post was written in cooperation with Edrone. Algorithms can be very different from each other – everyone who deals with the promotion and implementation of solutions based on “artificial intelligence” knows it. They also differ in the way people think about them, depending on which term you hear – Machine Learning or Artificial Intelligence....
Category: E-commerce
SEO guide for e-Commerce
Category: E-commerce, E-commerce marketing
The article was written for Dealavo by Przemek Jaskierski, SEO Specialist at Delante. E-commerce is a term that refers to transactions over the internet. However, it’s not only referring to online stores, but also banking, online exchange offices, and auction portals. SEO activities can bring excellent sales results for these industries. What is SEO? SEO is...
Online promotion monitoring – save your time thanks to automation
Category: E-commerce, E-commerce marketing, Pricing strategies
Promotions are one of the most important mechanisms for attracting customers. Their effective monitoring allows you to understand the strategies of your competition and properly plan your promotional calendar. Unfortunately, tracking offers manually on dozens or hundreds of websites often means many hours of work for Key Account Managers and marketers. According to the HubSpot report,...
First of all – sales. A few words about omnichannel
Category: E-commerce
Brands who understand the potential of eCommerce know that one of the most powerful weapons to sell effectively online is the omnichannel approach. Consistent messages to consumers are important and have an impact on building brand awareness among them. How to improve omnichannel in practice? Rising charts with omnichannel According to the 5th...
What car parts, cosmetics and beverages have in common, that is, how tricky product matching can be?
Category: E-commerce
The price monitoring configuration process in Dealavo starts with offer matching, i.e. matching them with products that the client wants to monitor. Due to an increasingly growing number of platforms with products that are sometimes not exactly described the process can however be complicated, and it’s not difficult to make a mistake. However, our experts...
Customer Success in price monitoring.
How to ensure and measure it?
Category: E-commerce
Every new project or change in the organisation presents a challenge. When our clients think about implementing a price monitoring tool, they frequently wonder how it will affect their processes and day-to-day work. We provide our dedicated teams to support them and ensure successful implementation of the new tool and very efficient price management....
Reports on e-commerce – what besides prices is worth monitoring?
Category: E-commerce, E-commerce management
Reports with market data are one of the important results of conducting e-commerce monitoring. It is very important for clients that the data received is not only complete and correct but also presented in a form ready for analysis. Therefore, we offer both the option to automatically prepare and quickly download data reports and...
E-shop in 5 days – how to really quickly act upon the crisis?
Category: E-commerce, E-commerce management
The COVID-19 pandemic, which caused the global economic crisis, is forcing companies from various industries to implement new sales techniques to maintain customer relationships. Today, based on the experience that we gained during the lockdown, we can observe that it was also an opportunity to broaden and change the approach to business. And although...
7 things you can change instantly thanks to price monitoring
Category: E-commerce
Price monitoring is known to be a long-term process that brings many benefits to both brands and online stores. However, not everyone knows that shortly after its implementation you can make changes that will immediately increase your revenue. What can you improve as soon as you start monitoring prices? 1. Instant price increase...
How offer matching looks in price monitoring?
Category: E-commerce
As the first step of price monitoring, the customer selects products and websites they would like to monitor, and then our team connects them with the offers available online. At Dealavo we call this process “matching”. Today we explain how it looks from the technical side. How do we start the matching process? At the...